For better or worse, I’m known in Charlotte as a social media marketing guy. My role as president of Social Media Charlotte is one reason for that. The topics I blog about also contribute to the perception. And I’ve been fortunate to leverage that perception into a growing business. But lately I’ve been shifting focus. …
Should brands and their PR reps pay bloggers? That’s the central question in a post by Stephanie Schwab and the spirited debate in the comments. And not just whether brands should compensate bloggers, but when, how, and in what scenarios. I see three possible answers to the “Should we” question: Absolutely yes, absolutely not, and …
I believe in a four-media marketing strategy. That is, marketing via four types of media: Owned, Earned, Paid and Leased. If your marketing plan doesn’t address all four, it’s not a complete marketing plan. The Four Types of Media Owned Media These are the channels you own: Your website, blog, email list and customer database. The …
I recently suggested on Twitter some companies don’t need a Facebook Page, and boy did that ruffle feathers. Twitter lit up with replies that fell into two camps: ReTweets, and disbelief. “Wha?! Why wouldn’t a company want a Facebook Page?” Some of those who were incredulous are social media consultants. My gut response was “What …