Comments for Media Emerging

Comment on Marketing on Pinterest Requires a Plan by Gini Dietrich

Gini Dietrich — Tue, 21 Feb 2012 13:33:00 +0000

Really great point about staying agile. It’s impossible not to do that, with technology changing so quickly.

Comment on Marketing on Pinterest Requires a Plan by Scott Hepburn

Scott Hepburn — Tue, 21 Feb 2012 13:17:00 +0000

Nice!

I think this illustrates how important it is for your marketing plan to be flexible and able to turn on a dime. If Pinterest is driving sales today, hit it hard. But by next month, it could fade and it’ll be time to reallocate your resources. Marketers who stay agile will be best prepared to profit.

Comment on Marketing on Pinterest Requires a Plan by Gini Dietrich

Gini Dietrich — Mon, 20 Feb 2012 23:30:00 +0000

I LOVE PINTEREST!

I’m like Pavlov’s dog.

I tried something last week for a friend. She makes really high-end shirts for men and women. They’re super nice, but carry a $200 price tag (per shirt).

So, I created a clothes board (which I didn’t have before last week) and I pinned a couple of her shirts, along with some shoes and other things I like from other retailers.

Then we watched. Within an hour, it was the number three traffic source. Then she sold four shirts from that traffic. Considering she sells only 40 shirts a month (online – 99% of her business is specialty retail stores), a 10 percent is pretty darn good.

So guess what? She’s going to use Pinterest to build her online business.

It took us all of four hours to test it. And about five minutes of my time to pin a few things.

Comment on Marketing on Pinterest Requires a Plan by Scott Hepburn

Scott Hepburn — Mon, 20 Feb 2012 16:49:00 +0000

Thanks, Callie. As a photographer, I assume you could use Pinterest to showcase your work, find inspiration, share other photos you admire, etc. I also noticed that you work for an engineering firm — Pinterest might be a way to create a visual showcase of projects the firm has worked on. You could then email a link to existing clients and prospects to help showcase your brand.

The potential is unlimited — glad to hear you’re keeping goals and objectives in mind.

Comment on Marketing on Pinterest Requires a Plan by Callie Ferman

Callie Ferman — Mon, 20 Feb 2012 16:29:00 +0000

Good article. It’s true you can’t just jump in willy nilly and expect it to solve your traffic problems. These are all great ideas to start evaluating your Pinterest presence with.

Comment on 16 Strategies to Win Over Online Influencers Using Klout by How to Blog About Food: Useful Tips for New, Emerging and Aspiring Food Bloggers | The Hungry Australian

Fri, 17 Feb 2012 05:29:40 +0000

[...] 16 Strategies to Win Over Online Influencers Using Klout by Scott Hepburn at Media Merging [...]

Comment on When Should Brands Pay Bloggers? by ConAgra Foods: A Case Study in Blogger Relations Gone Bad | Media Emerging

ConAgra Foods: A Case Study in Blogger Relations Gone Bad | Media Emerging — Wed, 08 Feb 2012 20:16:30 +0000

[...] Bloggers’ Time and Effort. There are times when it’s appropriate to pay bloggers, and times when it’s not. Regardless your views on if it’s appropriate to compensate [...]

Comment on Why Your Company Might Not Need a Facebook Page by Marketing to Millennials? Influencer Outreach, Not Facebook, Is The Key | Media Emerging

Tue, 07 Feb 2012 17:41:02 +0000

[...] always been skeptical of companies that focus too much on Facebook. Sure, Facebook has 4 gazillion users, and yes, the average user spends 32.7 hours per day there. [...]

Comment on Why I Shifted My Business to Focus on Blogger Relations by Blogger Outreach Confusion Hurts Brands and Bloggers | Media Emerging

Blogger Outreach Confusion Hurts Brands and Bloggers | Media Emerging — Mon, 06 Feb 2012 15:43:16 +0000

[...] helped multiple brands with blogger relations and blogger outreach. Here are a few rough definitions I use to encourage [...]

Comment on Deleting Negative Facebook Comments Makes a Bad PR Situation Worse by Scott Hepburn

Scott Hepburn — Thu, 02 Feb 2012 21:48:00 +0000

That thought crossed my mind, but @ginidietrich:disqus knows this stuff inside-out and backwards, and if she and 10 friends can’t find their comments, something’s up.

Ironically, it doesn’t matter — the Komen folks could delete 24/7 and not keep up with the torrent of criticisms. Cut off one head, three more grow back…that old story. And honestly, if they choose to spend that much time deleting negative comments, they’re ultimately paying for their choices. And that, ultimately, is the best way to test their commitment to those choices.