If you admin a Facebook Page, you’ve seen the problem: Another Facebook Page posts a comment on your Wall that is, essentially, an advertisement for their business, products or services. What do you do about it? The answer: It depends. How Page-on-Page Comments Work Page-on-Page solicitation (I don’t use the term “spamming”…more on that later) became …
My pal Chad Hartman recently shared results from a new product survey for a line of food products. In his post, Chad muses on the effectiveness of email vs. Twitter/Facebook for generating survey completions. (Side note: Chad is president of BMA Carolinas, which hosts “Social Media 2010: Year in Review” tomorrow at 5:30 p.m. I’m …
I recently suggested on Twitter some companies don’t need a Facebook Page, and boy did that ruffle feathers. Twitter lit up with replies that fell into two camps: ReTweets, and disbelief. “Wha?! Why wouldn’t a company want a Facebook Page?” Some of those who were incredulous are social media consultants. My gut response was “What …
Facebook very quietly rolled out a change recently that makes it easier for users to “unlike” your Page. When those who have previously “Liked” your Facebook Page see one of your brand’s posts in their Newsfeed, they can click on the “X” or “Remove” button on that post. The ability to “”Hide this post” has …
Valeria Maltoni asked a thought-provoking question on Twitter about Facebook’s recent privacy policy changes and our response (or lack thereof) as users: In the ReTweets and conversation that ensued, Chris Rinaldi asked: “If we’re not paying for Facebook, can’t they do whatever they want?” Well, yes. But that would be true if we were paying …
I’m a marketer and digital native GenX/GenY bridger, so I’m less worried about marketers knowing my life story. But if Facebook is going to hand me over to the advertiser, I’d like my “more social” web experience to be more…you know…social.