Want to market your product or brand to a Millennial? Never mind Facebook; the key to marketing to Millennials lies in reaching the complete strangers who influence them. Bazaarvoice CMO Erin Nelson recently wrote in Forbes magazine that Millennials making a buying decision are likely to seek advice from “those with relevant experience,” rather than …
QR codes played a central role in the Panthers #Purrsuit, a mobile/social promotion I created with the Carolina Panthers and Allen Tate Realtors. I’ll break down other aspects of the Purrsuit in future posts, so for now, let’s focus on QR. The Purrsuit featured 26 two-person teams following clues to locations across Charlotte. At each …
If you asked a counselor for advice on coping with divorce, but were still stressed a month later, you wouldn’t ask for a refund. If your lawyer spent an hour with reviewing business formation options with you, but you tanked in 90 days, you wouldn’t get your money back. So if you picked a PR …
Teaching a social media crash course (social media bootcamp?) can be a rewarding experience. Here’s a tiny glimpse of how leading a social media workshops leads to good things: Introduce a small business owner to a powerful new tool for growing their business Teach a parent or grandparent how to stay in touch with loved …
Is the content of your e-newsletter the same content you put on Facebook and Twitter? Repurposing content makes sense. It gives you extra mileage for your investment in content creation. But it’s gotta be done right. Putting the content from your e-newsletter on your Facebook Page verbatim gives users an incentive to unsubscribe from your …
Today, I’ll be joining Charlotte’s most well-known (notorious?) Twitter stars at #Tweeta20 to raise money and awareness for Thompson Child & Family Focus, a non-profit that helps kids and families break the cycle of violence, abuse and neglect. So, here’s the deal: This whole shebang only works if you donate. Pony up $20, will ya?! …
I’m a marketer and digital native GenX/GenY bridger, so I’m less worried about marketers knowing my life story. But if Facebook is going to hand me over to the advertiser, I’d like my “more social” web experience to be more…you know…social.
My friend Arik Hanson recently asked me about my favorite non-PR, non-social media blogs for a post he’s working on. I’ll share a link to his post when it’s ready…in the meantime, subscribe to his blog, okay? His question got me thinking: Do I have a favorite non-PR blog? I subscribe to 75-ish blogs. Most are …
Can I tell you a quick story about my family? Seven years ago, my parents opened their hearts and their home to children in foster care. The first two foster children, brothers, arrived at our home the day after Christmas, along with trash bags full of dirty clothes, soiled men’s underwear, tattered lingerie, and garbage. …
What’s the best way to outsource a blog? Is there any good way? It’s a topic of debate among PR pros, marketers, and companies thinking of outsourcing their social media. Copyblogger recently raised the ghostblogging issue and Todd Defren explored it in his excellent series on social media ethical dilemmas. Disclaimer: My company advises clients …