My pal Chad Hartman recently shared results from a new product survey for a line of food products. In his post, Chad muses on the effectiveness of email vs. Twitter/Facebook for generating survey completions. (Side note: Chad is president of BMA Carolinas, which hosts “Social Media 2010: Year in Review” tomorrow at 5:30 p.m. I’m …
Effective email marketing begins with list segmentation. According to a MarketingSherpa study, 61% of B2C email marketers have seen favorable results delivering content relevant to specific audience segments. Creating niche content for niche segments of your list isn’t easy. Question #1: Do you even segment your list? If not, here are some tips. Email List …
Many marketers still don’t integrate social media and email marketing. Many plan to do so in the future, but not you — you’re gonna do it right now, right? Here are 6 easy steps to get you started. 1) Tweet Your Email Newsletters It seems obvious, doesn’t it? Once you’ve created an e-newsletter or other …