Okay, so you’re a brand manager or PR rep and you want to pitch your story to bloggers. You get that it’s a two-way street and you’re sincere about building a relationship. How do you get started?
On a recent episode of The Marketing Squad, I shared eight tips for building brand-blogger relationships, and thought I’d summarize them here. These are tactical tips, only — pure nuts ‘n’ bolts. I do these eight things every time I discover a new blogger.
Here’s are five tips:
- Subscribe to Blogs. No-brainer, right? But plenty of folks have never subscribed to a blog. Familiarize yourself with an RSS reader like Google Reader and subscribe for updates. Get in the habit of catching up on feeds for a few minutes each day.
- Create Folders in Your RSS Reader. After I subscribe to a blog, I immediately add it to a folder in Google Reader. I have folders for Charlotte mom blogs, Charlotte food bloggers, fashion blog, and more. This lets me scan a category quickly each morning.
- Rename Blog Feeds. By default, Google Reader displays the blog’s name, but I need more detail. I rename each feed to include the blog title, author’s full name, and author’s Twitter handle.
- Create Blogger Lists on Social Networks. I suggest lists because it’s too easy to lose sight of bloggers in the stream of everyone you follow. Creating lists on Twitter, Facebook and Google Plus lets you easily scan within a category, just like in tip #2 above. Make your lists consistent with your RSS reader lists.
- Add Bloggers to Your Contact Database. So you’ve built rapport with a blogger. She likes your brand and is open to PR outreach. Do you have her email address? Phone number? There’s nothing worse than having a story that’ll resonate with a blogger, only to discover you don’t have their contact info handy.
Want three more (or is it four more…) tips? I share the rest on The Marketing Squad. Have a listen and tell us what you think.