About two months ago, I had the pleasure of launching the Marketing Squad podcast with Nathan Richie and Brandon Uttley.
Thanks to Brian Baltosiewich of RadioExiles.com, we’ve been able to goof off experiment and wade into deeper conversations about digital marketing, social media, PR and success in business.
While I’m still new at this, here are three things I’ve learned:
Radio is truly (still) a conversational medium.
Nathan likes to joke about the puffed up radio voices of industry veterans (Picture Jimmy Fallon: And we’re baaaaaack!). But radio is perfect for a conversational tone. In a lot of ways, I think radio is the model for what works in social media. We’ve enjoyed stripping away the pretense and speaking in a way the Marketing Squad audience can enjoy.
Marketing is more important than social media, but less interesting.
We called our podcast The Marketing Squad, not The Social Media Squad or The Social Media Marketing Squad. Even though I’m the president of Social Media Charlotte and Nathan is the past president, the three of us agree the conversation needs to be bigger than social. No company can thrive with Facebook and Twitter alone. Sometimes we struggle to find intriguing, fresh material outside of social/digital, but it’s important that we do it.
Podcasts likely won’t make you rich.
Of all the content types you could create — podcasts, blogs, webinars, white papers, emails, etc. — podcasting is pretty far down the list of useful lead generation tools. Brandon, Nathan and I are using the medium mostly for experimentation and thought leadership at this point. We’ve kicked around questions about how podcasting can work for content marketing or as a revenue source, but we don’t have the answers yet.
Are You Into Podcasting?
Have you listened to the Marketing Squad podcast? Any thoughts? Are you recording a podcast of your own? How does it fit into your marketing strategy?