Here’s the thing: Hiring an expert isn’t a bad idea. Either is hiring someone who says they’re an expert. The danger is only — I repeat, only — in hiring someone whose claims don’t match up to their actual abilities.
That’s true of everything: Used cars. Homebuilders. School teachers. Cheating husbands.
“Beware the experts” is easy to say because “expert” is a loosely defined term. An “expert” is just someone who knows how to do a job better than you. It’s nothing but a label…a convenience to help find those who do things better than us quickly and easily.
The amount of time you spend screening experts should be proportional to the stakes. Building a $250,000 house? Screen your experts diligently. Have a $250 budget to hire someone to manage your 23 Twitter followers? Well, be realistic: You don’t need social media godfather Chris Brogan for that and you can’t afford him. If you spend six months vetting lesser experts, you’ve wasted your time.
Some warnings make sense. Gini’s right, for example: It’s waaaaaaaaaay to soon to declare yourself a Google Plus expert. That’s not to say it’s too soon for veteran marketers to teach the basics of Google Plus.
But most of the people who says “Beware of ____________ experts” aren’t telling you anything useful, so much as saying “Yes, yes! I agree!” as they echo other “thought leaders” who want you reading their blogs.
Yes, you read that correctly. It’s the “experts” telling you to beware experts.
So, please, for the love of God, can we stop the hue and cry of “Beware experts” now? It’s self-centered, and it’s bad advice.
Hire an expert. Just do your due diligence.