For a guy who runs a pretty big PR agency and serves some pretty big clients, Todd Defren sure appreciates the little things.
As is his habit, Todd dashed off another thoughtful post this week — this time sharing five tips for dealing with marketing’s relentless pace in the social media era. “Good stuff,” I commented as I shared it via Twitter. Check out Todd’s reply to me and Arik Hanson, who also shared it:
“A RT always nice & appreciated, but it’s the extra couple of characters’ worth of praise that warm the heart. ;)”
ReTweets are nice. I love traffic and attention — who doesn’t? But there are other ways to help a blogger. Better ways.
David Spinks once helped my blog by adding his voice to it with a co-post about brand avatars. He made this blog’s richer, more vibrant, and he brought more traffic than a ReTweet would. Elizabeth Sosnow did the same with her guest post about B2B social media.
Arik Hanson helped me by refusing to let me be without a job. The dude held a Tweetathon on behalf of Sonny Gill and I that generated over two dozen job leads for me…inbound job leads. Think I’ll ever forget that? (Sonny and I returned the favor — with an assist from Southwest Airlines, we got him to Blog Potomac)
Lisa Hoffmann is my on-call sounding board, and more often than not, saves me from saying something stupid. And when I need an intellectual sparring partner, there’s nobody I’d rather match wits with.
You get the picture. Each of them has left a stamp on my memory — images that don’t vanish like Tweets in a stream.
It doesn’t take a ton of effort to help another blogger — just a smidge more than a RT is enough to make an impact. Try these:
- Email a word of appreciation, encouragement or kinship to keep the blogger’s drive up
- Offer to write a guest post to lessen the burden of content creation
- Give her something of value to share with her readers
- Listen (remember that old SM rule?) and identify a need — then offer to fill it
- Reply to other readers in the comments section to turn a pretty good post into a humming conversation
- Give him a little link love
- Call, DM or email to ask how their business – not their blog — is, and find a way to help alleviate a business headache
What are some ways you help bloggers?