A phrase I used when I spoke to SEMCLT a few weeks ago is that if you don't give your customers a next step to take with you, they'll take it with someone else. If you're not planning for a lot of “next steps” with your customers — focusing instead on hurrying to the transaction — you'll lose a lot of business.

Thanks for sharing your thoughts, Brian.

A phrase I used when I spoke to SEMCLT a few weeks ago is that if you don't give your customers a next step to take with you, they'll take it with someone else. If you're not planning for a lot of “next steps” with your customers — focusing instead on hurrying to the transaction — you'll lose a lot of business.

Thanks for sharing your thoughts, Brian.

We call it the “follow-up to the follow-up.” In the end, you want your prospect/site visitor to complete some form of transaction (sign-up to your newsletter, subscribe to your blog feed, fill out a contact lead form, maybe even buy something) but they may never figure out how to do so until you show them “how” and “where.”

Scott, you do a good job of saying and “showing” that with this analogy. One clue/follow-up links to another clue/follow-up. For instance, someone follows a link from Twitter to a blog post (like this) and the blog post links to a whitepaper/e-guide that builds off of the content in this post. The e-guide links to the newsletter sign-up form where they can have more information just like it emailed directly to the person's inbox and the auto-responder from the newsletter sign-up form has a link to a contact lead form where the person can schedule a free consultation.

Now you've got a person, who has read some of your material, downloaded an e-guide, signed up for your newsletter, and may end up scheduling a meeting with you that creates the opportunity to either solidify the relationship (without the sale) or convert the contact into a customer!

I can't say we've got it all worked out and implemented, but we're certainly working on it! Thanks Scott!

We call it the “follow-up to the follow-up.” In the end, you want your prospect/site visitor to complete some form of transaction (sign-up to your newsletter, subscribe to your blog feed, fill out a contact lead form, maybe even buy something) but they may never figure out how to do so until you show them “how” and “where.”

Scott, you do a good job of saying and “showing” that with this analogy. One clue/follow-up links to another clue/follow-up. For instance, someone follows a link from Twitter to a blog post (like this) and the blog post links to a whitepaper/e-guide that builds off of the content in this post. The e-guide links to the newsletter sign-up form where they can have more information just like it emailed directly to the person's inbox and the auto-responder from the newsletter sign-up form has a link to a contact lead form where the person can schedule a free consultation.

Now you've got a person, who has read some of your material, downloaded an e-guide, signed up for your newsletter, and may end up scheduling a meeting with you that creates the opportunity to either solidify the relationship (without the sale) or convert the contact into a customer!

I can't say we've got it all worked out and implemented, but we're certainly working on it! Thanks Scott!

You do a great job with your content, Scott. The United Linen videos are a great service to your customers. That's what good content marketing is about: Giving them value, making yourself indispensable, earning trust. Good work!

You do a great job with your content, Scott. The United Linen videos are a great service to your customers. That's what good content marketing is about: Giving them value, making yourself indispensable, earning trust. Good work!

i do with with our videos on YouTube. When watching one of the videos, I've added a link that lets the viewer know they can subscribe to the United Linen channel by clicking on the provided link. on other napkin-folding videos, I leave a link that will take them to the next napkin-folding video in the series.
http://www.youtube.com/watch?v=LYycsSCQcso

This is like the TV show LOST. You can watch the show and move on or you can dig deeper and find hidden easter eggs and other media to further your LOST experience. I'm reminded of a blog post i read not too long ago about this very thing…
http://www.bedeviant.com/churches-learn-from-lo…

Good job Scott. Keep 'em comin'

i do with with our videos on YouTube. When watching one of the videos, I've added a link that lets the viewer know they can subscribe to the United Linen channel by clicking on the provided link. on other napkin-folding videos, I leave a link that will take them to the next napkin-folding video in the series.
http://www.youtube.com/watch?v=LYycsSCQcso

This is like the TV show LOST. You can watch the show and move on or you can dig deeper and find hidden easter eggs and other media to further your LOST experience. I'm reminded of a blog post i read not too long ago about this very thing…
http://www.bedeviant.com/churches-learn-from-lo…

Good job Scott. Keep 'em comin'