When I was a kid, my dad often led my brothers and I through the forest in a woodland tracking game of sorts. Dad would trek into the woods, leaving signs along the way to mark his path.
Three stones lined up big to small pointed the way. Three stones stacked atop each other meant we were headed the right direction. A sappling bent over signaled a change in direction.
Every 100 feet or so we’d see a new sign. Each marker renewed our enthusiasm for the chase. If we went 10 minutes without a clue, we’d give up and go back to camp, or beat the crap out of each other.
Your customers are a lot like my brothers and I were: They’re hunting something. Leave enough markers, they’ll find it…and you.
Why not take advantage of their scavenger instincts?
While you can’t leave a stack of rocks to guide your customers (well, you could…), content marketing gives you markers you can leave:
- Landing Page: You’ve found the start of the trail. More signs ahead.
- Newsletter Series: This way! Look, more clues!
- E-Book/White Paper: You’re on the right track…keep on coming!
- Blog Post(s): Follow us
- Thank You Note: Congratulations — you found your quarry!
You need to give them a steady stream of clues to keep ‘em in the hunt. Otherwise, they’ll get bored and quit hunting you.
Or beat the crap out of each other.