Comments on: What It Takes to Lead a Social Media Program http://www.mediaemerging.com/2010/01/28/leading-a-social-media-program/ Tue, 07 Feb 2012 17:41:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: 7 People a Social Media Team Should Keep on Speed Dial | Media Emerging http://www.mediaemerging.com/2010/01/28/leading-a-social-media-program/comment-page-1/#comment-2511 7 People a Social Media Team Should Keep on Speed Dial | Media Emerging Mon, 01 Nov 2010 18:51:35 +0000 http://mediaemerging.com/?p=1688#comment-2511 [...] more than a chef, and your social media program needs more than you. Back in January, I wrote about what it takes to lead a social media program. Here are seven people every social media manager needs on speed [...] [...] more than a chef, and your social media program needs more than you. Back in January, I wrote about what it takes to lead a social media program. Here are seven people every social media manager needs on speed [...]

]]> By: Scott Hepburn http://www.mediaemerging.com/2010/01/28/leading-a-social-media-program/comment-page-1/#comment-1232 Scott Hepburn Mon, 01 Feb 2010 18:35:30 +0000 http://mediaemerging.com/?p=1688#comment-1232 "Study" is a good point, Matt. A social media director who isn't a tireless student will struggle to stay relevant. This discipline is evolving and morphing daily. Subscribe to blogs, converse with big thinkers and front-line innovators, and experiment often. “Study” is a good point, Matt. A social media director who isn't a tireless student will struggle to stay relevant. This discipline is evolving and morphing daily. Subscribe to blogs, converse with big thinkers and front-line innovators, and experiment often.

]]> By: Scott Hepburn http://www.mediaemerging.com/2010/01/28/leading-a-social-media-program/comment-page-1/#comment-1598 Scott Hepburn Mon, 01 Feb 2010 18:35:30 +0000 http://mediaemerging.com/?p=1688#comment-1598 "Study" is a good point, Matt. A social media director who isn't a tireless student will struggle to stay relevant. This discipline is evolving and morphing daily. Subscribe to blogs, converse with big thinkers and front-line innovators, and experiment often. “Study” is a good point, Matt. A social media director who isn't a tireless student will struggle to stay relevant. This discipline is evolving and morphing daily. Subscribe to blogs, converse with big thinkers and front-line innovators, and experiment often.

]]> By: PRC # 1 PR Daily: Public Relations and marketing in the age of social media « Rita's Blog http://www.mediaemerging.com/2010/01/28/leading-a-social-media-program/comment-page-1/#comment-1231 PRC # 1 PR Daily: Public Relations and marketing in the age of social media « Rita's Blog Mon, 01 Feb 2010 04:47:22 +0000 http://mediaemerging.com/?p=1688#comment-1231 [...] and tips on how to succeed in PR. This article has tips on how to lead a social media program (http://mediaemerging.com/2010/01/28/leading-a-social-media-program/). Social media has become more than a way to communicate to friends, but a way for companies to [...] [...] and tips on how to succeed in PR. This article has tips on how to lead a social media program (http://mediaemerging.com/2010/01/28/leading-a-social-media-program/). Social media has become more than a way to communicate to friends, but a way for companies to [...]

]]> By: swonderlin http://www.mediaemerging.com/2010/01/28/leading-a-social-media-program/comment-page-1/#comment-1230 swonderlin Sun, 31 Jan 2010 22:57:13 +0000 http://mediaemerging.com/?p=1688#comment-1230 Great information Scott! Having a plan for your social media efforts is the key! People can be overwhelmed quickly with all the information out there and how they can jump in the game. I'll be following you on Twitter for more info from you! Great information Scott! Having a plan for your social media efforts is the key! People can be overwhelmed quickly with all the information out there and how they can jump in the game. I'll be following you on Twitter for more info from you!

]]> By: Stephanie Wonderlin http://www.mediaemerging.com/2010/01/28/leading-a-social-media-program/comment-page-1/#comment-1596 Stephanie Wonderlin Sun, 31 Jan 2010 22:57:13 +0000 http://mediaemerging.com/?p=1688#comment-1596 Great information Scott! Having a plan for your social media efforts is the key! People can be overwhelmed quickly with all the information out there and how they can jump in the game. I'll be following you on Twitter for more info from you! Great information Scott! Having a plan for your social media efforts is the key! People can be overwhelmed quickly with all the information out there and how they can jump in the game. I'll be following you on Twitter for more info from you!

]]> By: FloridaMoves http://www.mediaemerging.com/2010/01/28/leading-a-social-media-program/comment-page-1/#comment-1229 FloridaMoves Sun, 31 Jan 2010 04:00:10 +0000 http://mediaemerging.com/?p=1688#comment-1229 I am the Director of PR for a large real estate brand and this post is right on the money. The vision is key because this is not an overnight process. This is a wholesale process change for every industry. Just as everyone in business adopted the Web in their marketing, so to will every industry have a Facebook Fan page in the next five years. It is the first wave of social marketing channels to go mainstream for business adoption. Patience, practice and study. Ohh...there will be successes along the way, but remember to drive success back to business objectives...always.<br><br>Matt Gentile I am the Director of PR for a large real estate brand and this post is right on the money. The vision is key because this is not an overnight process. This is a wholesale process change for every industry. Just as everyone in business adopted the Web in their marketing, so to will every industry have a Facebook Fan page in the next five years. It is the first wave of social marketing channels to go mainstream for business adoption. Patience, practice and study. Ohh…there will be successes along the way, but remember to drive success back to business objectives…always.

Matt Gentile

]]> By: FloridaMoves http://www.mediaemerging.com/2010/01/28/leading-a-social-media-program/comment-page-1/#comment-1597 FloridaMoves Sun, 31 Jan 2010 04:00:10 +0000 http://mediaemerging.com/?p=1688#comment-1597 I am the Director of PR for a large real estate brand and this post is right on the money. The vision is key because this is not an overnight process. This is a wholesale process change for every industry. Just as everyone in business adopted the Web in their marketing, so to will every industry have a Facebook Fan page in the next five years. It is the first wave of social marketing channels to go mainstream for business adoption. Patience, practice and study. Ohh...there will be successes along the way, but remember to drive success back to business objectives...always.<br><br>Matt Gentile I am the Director of PR for a large real estate brand and this post is right on the money. The vision is key because this is not an overnight process. This is a wholesale process change for every industry. Just as everyone in business adopted the Web in their marketing, so to will every industry have a Facebook Fan page in the next five years. It is the first wave of social marketing channels to go mainstream for business adoption. Patience, practice and study. Ohh…there will be successes along the way, but remember to drive success back to business objectives…always.

Matt Gentile

]]> By: scotttownsend http://www.mediaemerging.com/2010/01/28/leading-a-social-media-program/comment-page-1/#comment-1228 scotttownsend Sat, 30 Jan 2010 20:58:30 +0000 http://mediaemerging.com/?p=1688#comment-1228 Initiall, the new Social Media Director is going to have to get a feel for what the company and the culture is all about, find what the threshhold of pain is in areas of the business. Initiall, the new Social Media Director is going to have to get a feel for what the company and the culture is all about, find what the threshhold of pain is in areas of the business.

]]> By: scotttownsend http://www.mediaemerging.com/2010/01/28/leading-a-social-media-program/comment-page-1/#comment-1599 scotttownsend Sat, 30 Jan 2010 20:58:30 +0000 http://mediaemerging.com/?p=1688#comment-1599 Initiall, the new Social Media Director is going to have to get a feel for what the company and the culture is all about, find what the threshhold of pain is in areas of the business. Initiall, the new Social Media Director is going to have to get a feel for what the company and the culture is all about, find what the threshhold of pain is in areas of the business.

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