B2B Social Media: A Resource Guide

I had the pleasure of moderating a B2B social media panel this week. BMA Carolinas hosted the event, which featured marketing and PR veterans Lisa Hoffmann of Duke Energy, Brandon Uttley of Wray Ward, and Corey Creed of Hippo Internet Marketing. Check out the conversation here.

One takeaway stood out: Charlotte’s B2B marketers are hungry to learn more about social media.

Here are several B2B social media resources to sate that hunger. It’s far from an exhaustive list, but it’s a start.

B2B Social Media Case Studies

B2B Social Media Success Metrics

A 2009 Business.com study asked B2B companies how they evaluate their social media efforts. Here are their top success metrics:

Website Traffic 68% (57% for B2C)
Brand Awareness 61% (52% for B2C)
Engagement with Prospects 60% (57% for B2C)
Engagement with Customers 52% (51% for B2C)
Brand Reputation 47% (41% for B2C)

Winners of the 2009 Forrester Groundswell Awards (B2B Division)

Complete list of winners and finalists

B2B Facebook Pages

B2B Resources on Twitter

Social Media Policies and Guidelines

Other B2B Social Media Resources

Social Media News Release

  • http://www.WebBusinessFreedom.com BrandonUttley

    Scott, this is fantastic. Thanks for the legwork!

  • http://mediaemerging.com Scott Hepburn

    Wish I could do more! Social media in a B2B setting is still such a mystery to most people…a perfect opportunity for an enterprising individual or company!

  • http://twitter.com/CoreyCreed Corey Creed

    Nice job. Thank you Scott.

  • http://www.WebBusinessFreedom.com BrandonUttley

    Scott, this is fantastic. Thanks for the legwork!

  • http://www.WebBusinessFreedom.com BrandonUttley

    Scott, this is fantastic. Thanks for the legwork!

  • http://mediaemerging.com Scott Hepburn

    Wish I could do more! Social media in a B2B setting is still such a mystery to most people…a perfect opportunity for an enterprising individual or company!

  • http://mediaemerging.com Scott Hepburn

    Wish I could do more! Social media in a B2B setting is still such a mystery to most people…a perfect opportunity for an enterprising individual or company!

  • http://twitter.com/CoreyCreed Corey Creed

    Nice job. Thank you Scott.

  • http://twitter.com/CoreyCreed Corey Creed

    Nice job. Thank you Scott.

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    I read your profile today and it was so good to me.i feel you are the only one missing in my entire life so i decided to stop on and let you know that i am interested to be a friend first.When the fight begins within himself, a man’s worth something

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