http://www.mediaemerging.com/2009/10/19/step-away-from-the-twitter-or-ill-shoot/ Tue, 07 Feb 2012 17:41:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.mediaemerging.com/2009/10/19/step-away-from-the-twitter-or-ill-shoot/comment-page-1/#comment-1090 Scott Hepburn Wed, 21 Oct 2009 19:55:37 +0000 http://mediaemerging.com/?p=1443#comment-1090 Sustainable is a big deal. We saw what happened with blogs: Everybody started one, then 90 days later, they were gravestones littering the Web. Let's hope Twitter accounts and Facebook pages (or whatever bauble you buy into) don't become the same. Sustainable is a big deal. We saw what happened with blogs: Everybody started one, then 90 days later, they were gravestones littering the Web. Let's hope Twitter accounts and Facebook pages (or whatever bauble you buy into) don't become the same.

]]> http://www.mediaemerging.com/2009/10/19/step-away-from-the-twitter-or-ill-shoot/comment-page-1/#comment-1755 Scott Hepburn Wed, 21 Oct 2009 19:55:37 +0000 http://mediaemerging.com/?p=1443#comment-1755 Sustainable is a big deal. We saw what happened with blogs: Everybody started one, then 90 days later, they were gravestones littering the Web. Let's hope Twitter accounts and Facebook pages (or whatever bauble you buy into) don't become the same. Sustainable is a big deal. We saw what happened with blogs: Everybody started one, then 90 days later, they were gravestones littering the Web. Let's hope Twitter accounts and Facebook pages (or whatever bauble you buy into) don't become the same.

]]> http://www.mediaemerging.com/2009/10/19/step-away-from-the-twitter-or-ill-shoot/comment-page-1/#comment-1091 Scott Hepburn Wed, 21 Oct 2009 19:53:46 +0000 http://mediaemerging.com/?p=1443#comment-1091 Thanks for the feedback, Amy. It's interesting to see which companies allow their people to emerge from anonymity. Push through the awkward phase and watch what happens when a vibrant, dynamic ecosystems emerges around your company! Thanks for the feedback, Amy. It's interesting to see which companies allow their people to emerge from anonymity. Push through the awkward phase and watch what happens when a vibrant, dynamic ecosystems emerges around your company!

]]> http://www.mediaemerging.com/2009/10/19/step-away-from-the-twitter-or-ill-shoot/comment-page-1/#comment-1751 Scott Hepburn Wed, 21 Oct 2009 19:53:46 +0000 http://mediaemerging.com/?p=1443#comment-1751 Thanks for the feedback, Amy. It's interesting to see which companies allow their people to emerge from anonymity. Push through the awkward phase and watch what happens when a vibrant, dynamic ecosystems emerges around your company! Thanks for the feedback, Amy. It's interesting to see which companies allow their people to emerge from anonymity. Push through the awkward phase and watch what happens when a vibrant, dynamic ecosystems emerges around your company!

]]> http://www.mediaemerging.com/2009/10/19/step-away-from-the-twitter-or-ill-shoot/comment-page-1/#comment-1089 Scott Hepburn Wed, 21 Oct 2009 12:55:37 +0000 http://mediaemerging.com/?p=1443#comment-1089 Sustainable is a big deal. We saw what happened with blogs: Everybody started one, then 90 days later, they were gravestones littering the Web. Let's hope Twitter accounts and Facebook pages (or whatever bauble you buy into) don't become the same. Sustainable is a big deal. We saw what happened with blogs: Everybody started one, then 90 days later, they were gravestones littering the Web. Let's hope Twitter accounts and Facebook pages (or whatever bauble you buy into) don't become the same.

]]> http://www.mediaemerging.com/2009/10/19/step-away-from-the-twitter-or-ill-shoot/comment-page-1/#comment-1088 Scott Hepburn Wed, 21 Oct 2009 12:53:46 +0000 http://mediaemerging.com/?p=1443#comment-1088 Thanks for the feedback, Amy. It's interesting to see which companies allow their people to emerge from anonymity. Push through the awkward phase and watch what happens when a vibrant, dynamic ecosystems emerges around your company! Thanks for the feedback, Amy. It's interesting to see which companies allow their people to emerge from anonymity. Push through the awkward phase and watch what happens when a vibrant, dynamic ecosystems emerges around your company!

]]> http://www.mediaemerging.com/2009/10/19/step-away-from-the-twitter-or-ill-shoot/comment-page-1/#comment-1750 amymengel Wed, 21 Oct 2009 05:02:46 +0000 http://mediaemerging.com/?p=1443#comment-1750 Hey Scott, thanks for the link. Your four exercises are great - especially because they focus on the customer and not the company. How can you be HELPFUL to your customers through social media and the content you create? What are their problems and what do they care about? And I love that you include employees - not only can they be a goldmine of ideas, but they also have to be on board culture-wise for a company's social media strategy to really flourish. Hey Scott, thanks for the link. Your four exercises are great – especially because they focus on the customer and not the company. How can you be HELPFUL to your customers through social media and the content you create? What are their problems and what do they care about? And I love that you include employees – not only can they be a goldmine of ideas, but they also have to be on board culture-wise for a company's social media strategy to really flourish.

]]> http://www.mediaemerging.com/2009/10/19/step-away-from-the-twitter-or-ill-shoot/comment-page-1/#comment-1752 Sarah Wed, 21 Oct 2009 02:26:15 +0000 http://mediaemerging.com/?p=1443#comment-1752 Great post. We help brands talk to their customers every day and trust me when I say the customers have a LOT to say. Understanding their needs and taking the time to listen goes a really long way. Our most successful communities not only focus on the client's strategic objectives, but also the value proposition to the customers/community members. <br>It's better to fight against a boss rushing for you to join this "twitter thing" and spend the time understanding how it will benefit your customers and why they will follow/friend/care about you. Great post. We help brands talk to their customers every day and trust me when I say the customers have a LOT to say. Understanding their needs and taking the time to listen goes a really long way. Our most successful communities not only focus on the client's strategic objectives, but also the value proposition to the customers/community members.
It's better to fight against a boss rushing for you to join this “twitter thing” and spend the time understanding how it will benefit your customers and why they will follow/friend/care about you.

]]> http://www.mediaemerging.com/2009/10/19/step-away-from-the-twitter-or-ill-shoot/comment-page-1/#comment-1087 amymengel Tue, 20 Oct 2009 22:02:46 +0000 http://mediaemerging.com/?p=1443#comment-1087 Hey Scott, thanks for the link. Your four exercises are great - especially because they focus on the customer and not the company. How can you be HELPFUL to your customers through social media and the content you create? What are their problems and what do they care about? And I love that you include employees - not only can they be a goldmine of ideas, but they also have to be on board culture-wise for a company's social media strategy to really flourish. Hey Scott, thanks for the link. Your four exercises are great – especially because they focus on the customer and not the company. How can you be HELPFUL to your customers through social media and the content you create? What are their problems and what do they care about? And I love that you include employees – not only can they be a goldmine of ideas, but they also have to be on board culture-wise for a company's social media strategy to really flourish.

]]> http://www.mediaemerging.com/2009/10/19/step-away-from-the-twitter-or-ill-shoot/comment-page-1/#comment-1753 ginidietrich Tue, 20 Oct 2009 20:42:53 +0000 http://mediaemerging.com/?p=1443#comment-1753 Hilarious analogy, and you are so right! Whenever I speak on the topic, I ask people what they do when they go to a networking event. After the "get a drink" or "sit in a corner" smarty pants are finished, we get into how you build relationships with PEOPLE in real life. It's no different online. The only difference is you're behind a computer screen and I don't know if you haven't brushed your teeth. Have a plan. Figure out what your passion is. Build a community. Let others talk about how great you are. Hilarious analogy, and you are so right! Whenever I speak on the topic, I ask people what they do when they go to a networking event. After the “get a drink” or “sit in a corner” smarty pants are finished, we get into how you build relationships with PEOPLE in real life. It's no different online. The only difference is you're behind a computer screen and I don't know if you haven't brushed your teeth. Have a plan. Figure out what your passion is. Build a community. Let others talk about how great you are.

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