Comments on: Roadmap for Social Media in a Regulated Industry http://www.mediaemerging.com/2009/09/16/roadmap-for-social-media-in-a-regulated-industry/ Tue, 07 Feb 2012 17:41:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Scott Hepburn http://www.mediaemerging.com/2009/09/16/roadmap-for-social-media-in-a-regulated-industry/comment-page-1/#comment-1033 Scott Hepburn Tue, 22 Sep 2009 02:01:11 +0000 http://mediaemerging.com/?p=1358#comment-1033 Culture change is always most popular with those whose culture is on the outside looking in, but not so with those who've spent decades building a business. I think that's the source of frustration for many social media evangelists. I see it as an opportunity, though, to educate, learn, and evolve.<br><br>Thanks for the insights, Bill -- great to have you as part of the conversation. Culture change is always most popular with those whose culture is on the outside looking in, but not so with those who've spent decades building a business. I think that's the source of frustration for many social media evangelists. I see it as an opportunity, though, to educate, learn, and evolve.

Thanks for the insights, Bill — great to have you as part of the conversation.

]]> By: Scott Hepburn http://www.mediaemerging.com/2009/09/16/roadmap-for-social-media-in-a-regulated-industry/comment-page-1/#comment-1722 Scott Hepburn Tue, 22 Sep 2009 02:01:11 +0000 http://mediaemerging.com/?p=1358#comment-1722 Culture change is always most popular with those whose culture is on the outside looking in, but not so with those who've spent decades building a business. I think that's the source of frustration for many social media evangelists. I see it as an opportunity, though, to educate, learn, and evolve.<br><br>Thanks for the insights, Bill -- great to have you as part of the conversation. Culture change is always most popular with those whose culture is on the outside looking in, but not so with those who've spent decades building a business. I think that's the source of frustration for many social media evangelists. I see it as an opportunity, though, to educate, learn, and evolve.

Thanks for the insights, Bill — great to have you as part of the conversation.

]]> By: Scott Hepburn http://www.mediaemerging.com/2009/09/16/roadmap-for-social-media-in-a-regulated-industry/comment-page-1/#comment-1032 Scott Hepburn Mon, 21 Sep 2009 19:01:11 +0000 http://mediaemerging.com/?p=1358#comment-1032 Culture change is always most popular with those whose culture is on the outside looking in, but not so with those who've spent decades building a business. I think that's the source of frustration for many social media evangelists. I see it as an opportunity, though, to educate, learn, and evolve.<br><br>Thanks for the insights, Bill -- great to have you as part of the conversation. Culture change is always most popular with those whose culture is on the outside looking in, but not so with those who've spent decades building a business. I think that's the source of frustration for many social media evangelists. I see it as an opportunity, though, to educate, learn, and evolve.

Thanks for the insights, Bill — great to have you as part of the conversation.

]]> By: bill_free http://www.mediaemerging.com/2009/09/16/roadmap-for-social-media-in-a-regulated-industry/comment-page-1/#comment-1721 bill_free Mon, 21 Sep 2009 12:33:44 +0000 http://mediaemerging.com/?p=1358#comment-1721 Great wrap, Scott. Your second closing bullet nails it: "for social media to succeed in regulated industries, social business must be embraced as a culture in the same way."<br><br>The full impact of this point is easy to overlook. Companies in heavy regulated marketplaces embrace command-and-control communications as a defense mechanism. Rigorous message management serves, among other things, as a hedge against legal liability. As a media spokesperson, I can tell you the message I take to our legal and compliance teams is rarely the one that gets delivered to our stakeholders. For the most part, it's not paranoia. It's just plain common sense in a highly litigious environment.<br><br>More often than not, the thought of disintermediating communications in this environment gives me the heebie-jeebies. You're absolutely right: it's a culture issue. And culture change takes both time and intent. Great wrap, Scott. Your second closing bullet nails it: “for social media to succeed in regulated industries, social business must be embraced as a culture in the same way.”

The full impact of this point is easy to overlook. Companies in heavy regulated marketplaces embrace command-and-control communications as a defense mechanism. Rigorous message management serves, among other things, as a hedge against legal liability. As a media spokesperson, I can tell you the message I take to our legal and compliance teams is rarely the one that gets delivered to our stakeholders. For the most part, it's not paranoia. It's just plain common sense in a highly litigious environment.

More often than not, the thought of disintermediating communications in this environment gives me the heebie-jeebies. You're absolutely right: it's a culture issue. And culture change takes both time and intent.

]]> By: bill_free http://www.mediaemerging.com/2009/09/16/roadmap-for-social-media-in-a-regulated-industry/comment-page-1/#comment-1031 bill_free Mon, 21 Sep 2009 05:33:44 +0000 http://mediaemerging.com/?p=1358#comment-1031 Great wrap, Scott. Your second closing bullet nails it: "for social media to succeed in regulated industries, social business must be embraced as a culture in the same way."<br><br>The full impact of this point is easy to overlook. Companies in heavy regulated marketplaces embrace command-and-control communications as a defense mechanism. Rigorous message management serves, among other things, as a hedge against legal liability. As a media spokesperson, I can tell you the message I take to our legal and compliance teams is rarely the one that gets delivered to our stakeholders. For the most part, it's not paranoia. It's just plain common sense in a highly litigious environment.<br><br>More often than not, the thought of disintermediating communications in this environment gives me the heebie-jeebies. You're absolutely right: it's a culture issue. And culture change takes both time and intent. Great wrap, Scott. Your second closing bullet nails it: “for social media to succeed in regulated industries, social business must be embraced as a culture in the same way.”

The full impact of this point is easy to overlook. Companies in heavy regulated marketplaces embrace command-and-control communications as a defense mechanism. Rigorous message management serves, among other things, as a hedge against legal liability. As a media spokesperson, I can tell you the message I take to our legal and compliance teams is rarely the one that gets delivered to our stakeholders. For the most part, it's not paranoia. It's just plain common sense in a highly litigious environment.

More often than not, the thought of disintermediating communications in this environment gives me the heebie-jeebies. You're absolutely right: it's a culture issue. And culture change takes both time and intent.

]]> By: How to Create a Corporate Social Media Policy » Media Emerging | Scott Hepburn http://www.mediaemerging.com/2009/09/16/roadmap-for-social-media-in-a-regulated-industry/comment-page-1/#comment-1030 How to Create a Corporate Social Media Policy » Media Emerging | Scott Hepburn Sat, 19 Sep 2009 19:59:31 +0000 http://mediaemerging.com/?p=1358#comment-1030 [...] a social media policy is a sensitive balancing act. Legal wants to minimize risk. PR wants to spread the word. Customer service wants a simpler, more cost-effective solution. Sales [...] [...] a social media policy is a sensitive balancing act. Legal wants to minimize risk. PR wants to spread the word. Customer service wants a simpler, more cost-effective solution. Sales [...]

]]> By: Roadmap for Social Media in a Regulated Industry | Insurance Expert http://www.mediaemerging.com/2009/09/16/roadmap-for-social-media-in-a-regulated-industry/comment-page-1/#comment-1029 Roadmap for Social Media in a Regulated Industry | Insurance Expert Wed, 16 Sep 2009 16:16:09 +0000 http://mediaemerging.com/?p=1358#comment-1029 [...] post: Roadmap for Social Media in a Regulated Industry AKPC_IDS += "10333,";Popularity: unranked [?] Share and [...] [...] post: Roadmap for Social Media in a Regulated Industry AKPC_IDS += "10333,";Popularity: unranked [?] Share and [...]

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