Comments on: Advertisers, Consumers Disagree Over Which Ads Work http://www.mediaemerging.com/2009/08/04/advertisers-consumers-disagree-over-which-ads-work/ Tue, 07 Feb 2012 17:41:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Scott Hepburn http://www.mediaemerging.com/2009/08/04/advertisers-consumers-disagree-over-which-ads-work/comment-page-1/#comment-990 Scott Hepburn Wed, 05 Aug 2009 19:12:27 +0000 http://mediaemerging.com/?p=1282#comment-990 Your point about consumer perceptions of ad effectiveness being too low is a good one. I agree that ads can motivate consumer purchase behavior without consumers being aware of it. The research -- and centuries of advertising practice -- bears it out.<br><br>Whose analysis do you think is more valid? While I think consumers underestimate ad effectiveness, I think advertisers overestimate. Hey, we have to justify our paychecks, right? ;) Your point about consumer perceptions of ad effectiveness being too low is a good one. I agree that ads can motivate consumer purchase behavior without consumers being aware of it. The research — and centuries of advertising practice — bears it out.

Whose analysis do you think is more valid? While I think consumers underestimate ad effectiveness, I think advertisers overestimate. Hey, we have to justify our paychecks, right? ;)

]]> By: Scott Hepburn http://www.mediaemerging.com/2009/08/04/advertisers-consumers-disagree-over-which-ads-work/comment-page-1/#comment-1789 Scott Hepburn Wed, 05 Aug 2009 19:12:27 +0000 http://mediaemerging.com/?p=1282#comment-1789 Your point about consumer perceptions of ad effectiveness being too low is a good one. I agree that ads can motivate consumer purchase behavior without consumers being aware of it. The research -- and centuries of advertising practice -- bears it out.<br><br>Whose analysis do you think is more valid? While I think consumers underestimate ad effectiveness, I think advertisers overestimate. Hey, we have to justify our paychecks, right? ;) Your point about consumer perceptions of ad effectiveness being too low is a good one. I agree that ads can motivate consumer purchase behavior without consumers being aware of it. The research — and centuries of advertising practice — bears it out.

Whose analysis do you think is more valid? While I think consumers underestimate ad effectiveness, I think advertisers overestimate. Hey, we have to justify our paychecks, right? ;)

]]> By: Scott Hepburn http://www.mediaemerging.com/2009/08/04/advertisers-consumers-disagree-over-which-ads-work/comment-page-1/#comment-989 Scott Hepburn Wed, 05 Aug 2009 12:12:27 +0000 http://mediaemerging.com/?p=1282#comment-989 Your point about consumer perceptions of ad effectiveness being too low is a good one. I agree that ads can motivate consumer purchase behavior without consumers being aware of it. The research -- and centuries of advertising practice -- bears it out.<br><br>Whose analysis do you think is more valid? While I think consumers underestimate ad effectiveness, I think advertisers overestimate. Hey, we have to justify our paychecks, right? ;) Your point about consumer perceptions of ad effectiveness being too low is a good one. I agree that ads can motivate consumer purchase behavior without consumers being aware of it. The research — and centuries of advertising practice — bears it out.

Whose analysis do you think is more valid? While I think consumers underestimate ad effectiveness, I think advertisers overestimate. Hey, we have to justify our paychecks, right? ;)

]]> By: Danny Brown http://www.mediaemerging.com/2009/08/04/advertisers-consumers-disagree-over-which-ads-work/comment-page-1/#comment-1786 Danny Brown Wed, 05 Aug 2009 09:44:05 +0000 http://mediaemerging.com/?p=1282#comment-1786 Is it maybe to do with diminishing attention spans? We're working long hours, have family commitments, friends, social networks, downtime, beer time... the list goes on. We don't want adverts to make us think - books, documentaries and news stories do that. Instead, show me your product, entertain me and get the heck outta here.<br><br>Or maybe that's just the simple Scottish lad in me coming out... ;-) Is it maybe to do with diminishing attention spans? We're working long hours, have family commitments, friends, social networks, downtime, beer time… the list goes on. We don't want adverts to make us think – books, documentaries and news stories do that. Instead, show me your product, entertain me and get the heck outta here.

Or maybe that's just the simple Scottish lad in me coming out… ;-)

]]> By: Stuart Foster http://www.mediaemerging.com/2009/08/04/advertisers-consumers-disagree-over-which-ads-work/comment-page-1/#comment-1787 Stuart Foster Wed, 05 Aug 2009 05:50:48 +0000 http://mediaemerging.com/?p=1282#comment-1787 I'm betting on a combination of both depending on the breakdown of who was surveyed. I'm betting on a combination of both depending on the breakdown of who was surveyed.

]]> By: Edward Moore http://www.mediaemerging.com/2009/08/04/advertisers-consumers-disagree-over-which-ads-work/comment-page-1/#comment-1788 Edward Moore Wed, 05 Aug 2009 04:27:48 +0000 http://mediaemerging.com/?p=1282#comment-1788 Great article. Looking at the numbers, the consumers were very low in their response to "thinking" they had been sold by these types of ads. (highest being 34%) No disconnect, just good salesmanship (or ad copy).<br><br>This tells me that consumers can be sold by these types of ads and they don't even realize it. Several categories were close to twice as many sales as consumers thought and one was at almost 4 times the sales. <br><br>This is great information and I appreciate you sharing it with the World.<br><br>To your health,<br>Edward Moore<br><a href="http://twitter.com/EdwardMoore" rel="nofollow">http://twitter.com/EdwardMoore</a> Great article. Looking at the numbers, the consumers were very low in their response to “thinking” they had been sold by these types of ads. (highest being 34%) No disconnect, just good salesmanship (or ad copy).

This tells me that consumers can be sold by these types of ads and they don't even realize it. Several categories were close to twice as many sales as consumers thought and one was at almost 4 times the sales.

This is great information and I appreciate you sharing it with the World.

To your health,
Edward Moore
http://twitter.com/EdwardMoore

]]> By: Danny Brown http://www.mediaemerging.com/2009/08/04/advertisers-consumers-disagree-over-which-ads-work/comment-page-1/#comment-988 Danny Brown Wed, 05 Aug 2009 02:44:05 +0000 http://mediaemerging.com/?p=1282#comment-988 Is it maybe to do with diminishing attention spans? We're working long hours, have family commitments, friends, social networks, downtime, beer time... the list goes on. We don't want adverts to make us think - books, documentaries and news stories do that. Instead, show me your product, entertain me and get the heck outta here.<br><br>Or maybe that's just the simple Scottish lad in me coming out... ;-) Is it maybe to do with diminishing attention spans? We're working long hours, have family commitments, friends, social networks, downtime, beer time… the list goes on. We don't want adverts to make us think – books, documentaries and news stories do that. Instead, show me your product, entertain me and get the heck outta here.

Or maybe that's just the simple Scottish lad in me coming out… ;-)

]]> By: Stuartfoster http://www.mediaemerging.com/2009/08/04/advertisers-consumers-disagree-over-which-ads-work/comment-page-1/#comment-987 Stuartfoster Tue, 04 Aug 2009 22:50:48 +0000 http://mediaemerging.com/?p=1282#comment-987 I'm betting on a combination of both depending on the breakdown of who was surveyed. I'm betting on a combination of both depending on the breakdown of who was surveyed.

]]> By: edwardmoore http://www.mediaemerging.com/2009/08/04/advertisers-consumers-disagree-over-which-ads-work/comment-page-1/#comment-986 edwardmoore Tue, 04 Aug 2009 21:27:48 +0000 http://mediaemerging.com/?p=1282#comment-986 Great article. Looking at the numbers, the consumers were very low in their response to "thinking" they had been sold by these types of ads. (highest being 34%) No disconnect, just good salesmanship (or ad copy).<br><br>This tells me that consumers can be sold by these types of ads and they don't even realize it. Several categories were close to twice as many sales as consumers thought and one was at almost 4 times the sales. <br><br>This is great information and I appreciate you sharing it with the World.<br><br>To your health,<br>Edward Moore<br><a href="http://twitter.com/EdwardMoore" rel="nofollow">http://twitter.com/EdwardMoore</a> Great article. Looking at the numbers, the consumers were very low in their response to “thinking” they had been sold by these types of ads. (highest being 34%) No disconnect, just good salesmanship (or ad copy).

This tells me that consumers can be sold by these types of ads and they don't even realize it. Several categories were close to twice as many sales as consumers thought and one was at almost 4 times the sales.

This is great information and I appreciate you sharing it with the World.

To your health,
Edward Moore
http://twitter.com/EdwardMoore

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