Comments on: The Real World View of Social Media Marketing http://www.mediaemerging.com/2009/05/27/the-real-world-view-of-social-media-marketing/ Tue, 07 Feb 2012 17:41:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Social Media Can’t Be a Campaign? I Beg to Differ » Media Emerging | Scott Hepburn http://www.mediaemerging.com/2009/05/27/the-real-world-view-of-social-media-marketing/comment-page-1/#comment-902 Social Media Can’t Be a Campaign? I Beg to Differ » Media Emerging | Scott Hepburn Sun, 31 May 2009 03:35:07 +0000 http://mediaemerging.com/?p=1181#comment-902 [...] view than the purists prefer, and more realistic, too. As I wrote last week, you have to baby-step into social media. I think David’s vision of dabbling in the short-term as a gateway to long-term, sustained [...] [...] view than the purists prefer, and more realistic, too. As I wrote last week, you have to baby-step into social media. I think David’s vision of dabbling in the short-term as a gateway to long-term, sustained [...]

]]> By: drewshope http://www.mediaemerging.com/2009/05/27/the-real-world-view-of-social-media-marketing/comment-page-1/#comment-905 drewshope Fri, 29 May 2009 03:18:29 +0000 http://mediaemerging.com/?p=1181#comment-905 I like that! I talk to SO many people who get hung up on pageviews, and it's hard to get them to realize that conversions are all that count. Thanks for the input! I like that! I talk to SO many people who get hung up on pageviews, and it's hard to get them to realize that conversions are all that count. Thanks for the input!

]]> By: drewshope http://www.mediaemerging.com/2009/05/27/the-real-world-view-of-social-media-marketing/comment-page-1/#comment-2050 drewshope Fri, 29 May 2009 03:18:29 +0000 http://mediaemerging.com/?p=1181#comment-2050 I like that! I talk to SO many people who get hung up on pageviews, and it's hard to get them to realize that conversions are all that count. Thanks for the input! I like that! I talk to SO many people who get hung up on pageviews, and it's hard to get them to realize that conversions are all that count. Thanks for the input!

]]> By: Scott Hepburn http://www.mediaemerging.com/2009/05/27/the-real-world-view-of-social-media-marketing/comment-page-1/#comment-904 Scott Hepburn Fri, 29 May 2009 02:26:37 +0000 http://mediaemerging.com/?p=1181#comment-904 You're not alone in your quest to demonstrate ROI. There are countless ways I <em>could</em> answer you, but here's my favorite: ROI is a number. We can show you the <em>results</em> of your actions, but those results can't always be displayed as a number.<br><br>That, though, is only a partial answer.<br><br>Keep searching, though. There was a time (circa 1876) when nobody could "prove" the ROI of a telephone. ;) You're not alone in your quest to demonstrate ROI. There are countless ways I could answer you, but here's my favorite: ROI is a number. We can show you the results of your actions, but those results can't always be displayed as a number.

That, though, is only a partial answer.

Keep searching, though. There was a time (circa 1876) when nobody could “prove” the ROI of a telephone. ;)

]]> By: Scott Hepburn http://www.mediaemerging.com/2009/05/27/the-real-world-view-of-social-media-marketing/comment-page-1/#comment-2049 Scott Hepburn Fri, 29 May 2009 02:26:37 +0000 http://mediaemerging.com/?p=1181#comment-2049 You're not alone in your quest to demonstrate ROI. There are countless ways I <em>could</em> answer you, but here's my favorite: ROI is a number. We can show you the <em>results</em> of your actions, but those results can't always be displayed as a number.<br><br>That, though, is only a partial answer.<br><br>Keep searching, though. There was a time (circa 1876) when nobody could "prove" the ROI of a telephone. ;) You're not alone in your quest to demonstrate ROI. There are countless ways I could answer you, but here's my favorite: ROI is a number. We can show you the results of your actions, but those results can't always be displayed as a number.

That, though, is only a partial answer.

Keep searching, though. There was a time (circa 1876) when nobody could “prove” the ROI of a telephone. ;)

]]> By: Scott Hepburn http://www.mediaemerging.com/2009/05/27/the-real-world-view-of-social-media-marketing/comment-page-1/#comment-903 Scott Hepburn Fri, 29 May 2009 02:21:19 +0000 http://mediaemerging.com/?p=1181#comment-903 That's an apt quote from Sun Tzu. Thanks for sharing, Laurent.<br><br>Agility and adaptability are indeed key. One thing I need to remind myself of often is that a plan is a starting point. Rarely, in social media or in life, does the game go according to plan. Revise, revisit and relax...it's the only way to keep it between the lines. That's an apt quote from Sun Tzu. Thanks for sharing, Laurent.

Agility and adaptability are indeed key. One thing I need to remind myself of often is that a plan is a starting point. Rarely, in social media or in life, does the game go according to plan. Revise, revisit and relax…it's the only way to keep it between the lines.

]]> By: Scott Hepburn http://www.mediaemerging.com/2009/05/27/the-real-world-view-of-social-media-marketing/comment-page-1/#comment-2052 Scott Hepburn Fri, 29 May 2009 02:21:19 +0000 http://mediaemerging.com/?p=1181#comment-2052 That's an apt quote from Sun Tzu. Thanks for sharing, Laurent.<br><br>Agility and adaptability are indeed key. One thing I need to remind myself of often is that a plan is a starting point. Rarely, in social media or in life, does the game go according to plan. Revise, revisit and relax...it's the only way to keep it between the lines. That's an apt quote from Sun Tzu. Thanks for sharing, Laurent.

Agility and adaptability are indeed key. One thing I need to remind myself of often is that a plan is a starting point. Rarely, in social media or in life, does the game go according to plan. Revise, revisit and relax…it's the only way to keep it between the lines.

]]> By: Rhiannon Bowman http://www.mediaemerging.com/2009/05/27/the-real-world-view-of-social-media-marketing/comment-page-1/#comment-906 Rhiannon Bowman Fri, 29 May 2009 01:20:29 +0000 http://mediaemerging.com/?p=1181#comment-906 "Small bites." That's great advice, Scott, and so true. People really want to know what Twitter is about and why they should have a this profile or a that account, but (I've found) what they're really asking for is that brand of social media's elevator speech and maybe an example or two of success stories. Going for buy-in in the first conversation has quickly become a no-no in my world. My (current) solution: Lead by example.<br><br>Though, there is one case where I told the business owner, "Just give me your Twitter account for one week, you'll see." By the end of the week they reported a 90 percent increase in unique page views.<br><br>I'm with the other comments: Use your client's/ friend's lingo. It's easier to digest than beginning every word with "Tw."<br><br>Great post, Scott.<br><br>Best,<br>Rhi B. “Small bites.” That's great advice, Scott, and so true. People really want to know what Twitter is about and why they should have a this profile or a that account, but (I've found) what they're really asking for is that brand of social media's elevator speech and maybe an example or two of success stories. Going for buy-in in the first conversation has quickly become a no-no in my world. My (current) solution: Lead by example.

Though, there is one case where I told the business owner, “Just give me your Twitter account for one week, you'll see.” By the end of the week they reported a 90 percent increase in unique page views.

I'm with the other comments: Use your client's/ friend's lingo. It's easier to digest than beginning every word with “Tw.”

Great post, Scott.

Best,
Rhi B.

]]> By: Rhiannon Bowman http://www.mediaemerging.com/2009/05/27/the-real-world-view-of-social-media-marketing/comment-page-1/#comment-2046 Rhiannon Bowman Fri, 29 May 2009 01:20:29 +0000 http://mediaemerging.com/?p=1181#comment-2046 "Small bites." That's great advice, Scott, and so true. People really want to know what Twitter is about and why they should have a this profile or a that account, but (I've found) what they're really asking for is that brand of social media's elevator speech and maybe an example or two of success stories. Going for buy-in in the first conversation has quickly become a no-no in my world. My (current) solution: Lead by example.<br><br>Though, there is one case where I told the business owner, "Just give me your Twitter account for one week, you'll see." By the end of the week they reported a 90 percent increase in unique page views.<br><br>I'm with the other comments: Use your client's/ friend's lingo. It's easier to digest than beginning every word with "Tw."<br><br>Great post, Scott.<br><br>Best,<br>Rhi B. “Small bites.” That's great advice, Scott, and so true. People really want to know what Twitter is about and why they should have a this profile or a that account, but (I've found) what they're really asking for is that brand of social media's elevator speech and maybe an example or two of success stories. Going for buy-in in the first conversation has quickly become a no-no in my world. My (current) solution: Lead by example.

Though, there is one case where I told the business owner, “Just give me your Twitter account for one week, you'll see.” By the end of the week they reported a 90 percent increase in unique page views.

I'm with the other comments: Use your client's/ friend's lingo. It's easier to digest than beginning every word with “Tw.”

Great post, Scott.

Best,
Rhi B.

]]> By: drewshope http://www.mediaemerging.com/2009/05/27/the-real-world-view-of-social-media-marketing/comment-page-1/#comment-901 drewshope Thu, 28 May 2009 20:18:29 +0000 http://mediaemerging.com/?p=1181#comment-901 I like that! I talk to SO many people who get hung up on pageviews, and it's hard to get them to realize that conversions are all that count. Thanks for the input! I like that! I talk to SO many people who get hung up on pageviews, and it's hard to get them to realize that conversions are all that count. Thanks for the input!

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