Comments on: What Swine Flu Teaches Us About Marketing http://www.mediaemerging.com/2009/04/27/what-swine-flu-teaches-us-about-marketing/ Tue, 07 Feb 2012 17:41:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Scott Hepburn http://www.mediaemerging.com/2009/04/27/what-swine-flu-teaches-us-about-marketing/comment-page-1/#comment-849 Scott Hepburn Fri, 01 May 2009 21:43:32 +0000 http://mediaemerging.com/?p=1120#comment-849 As a blogger, my best advice to you Stuart is to create value for your readers every day. Whether that value is tips/tricks, food for thought, humor or a weighty conversation, you've got to bring it.<br><br>As a PR/marketing practitioner, it's a battle. Unlike plumbers or podiatrists, our industry is FULL of competitors who know how to "package" themselves. Part of that involves being a genuinely valuable resources on the topics most relevant to your clients and prospects at any point in time.<br><br>Here's an idea: Think of yourself as something more than a PR/marketing provider. Be a connector. Find people what they need. Your client needs an accountant? Introduce him to YOUR accountant. A prospect needs legal advice? Set up a meeting with your client the attorney.<br><br>Be the center of a social hub, and your network will pass through YOU every time it grows. As a blogger, my best advice to you Stuart is to create value for your readers every day. Whether that value is tips/tricks, food for thought, humor or a weighty conversation, you've got to bring it.

As a PR/marketing practitioner, it's a battle. Unlike plumbers or podiatrists, our industry is FULL of competitors who know how to “package” themselves. Part of that involves being a genuinely valuable resources on the topics most relevant to your clients and prospects at any point in time.

Here's an idea: Think of yourself as something more than a PR/marketing provider. Be a connector. Find people what they need. Your client needs an accountant? Introduce him to YOUR accountant. A prospect needs legal advice? Set up a meeting with your client the attorney.

Be the center of a social hub, and your network will pass through YOU every time it grows.

]]> By: Scott Hepburn http://www.mediaemerging.com/2009/04/27/what-swine-flu-teaches-us-about-marketing/comment-page-1/#comment-1642 Scott Hepburn Fri, 01 May 2009 21:43:32 +0000 http://mediaemerging.com/?p=1120#comment-1642 As a blogger, my best advice to you Stuart is to create value for your readers every day. Whether that value is tips/tricks, food for thought, humor or a weighty conversation, you've got to bring it.<br><br>As a PR/marketing practitioner, it's a battle. Unlike plumbers or podiatrists, our industry is FULL of competitors who know how to "package" themselves. Part of that involves being a genuinely valuable resources on the topics most relevant to your clients and prospects at any point in time.<br><br>Here's an idea: Think of yourself as something more than a PR/marketing provider. Be a connector. Find people what they need. Your client needs an accountant? Introduce him to YOUR accountant. A prospect needs legal advice? Set up a meeting with your client the attorney.<br><br>Be the center of a social hub, and your network will pass through YOU every time it grows. As a blogger, my best advice to you Stuart is to create value for your readers every day. Whether that value is tips/tricks, food for thought, humor or a weighty conversation, you've got to bring it.

As a PR/marketing practitioner, it's a battle. Unlike plumbers or podiatrists, our industry is FULL of competitors who know how to “package” themselves. Part of that involves being a genuinely valuable resources on the topics most relevant to your clients and prospects at any point in time.

Here's an idea: Think of yourself as something more than a PR/marketing provider. Be a connector. Find people what they need. Your client needs an accountant? Introduce him to YOUR accountant. A prospect needs legal advice? Set up a meeting with your client the attorney.

Be the center of a social hub, and your network will pass through YOU every time it grows.

]]> By: Scott Hepburn http://www.mediaemerging.com/2009/04/27/what-swine-flu-teaches-us-about-marketing/comment-page-1/#comment-848 Scott Hepburn Fri, 01 May 2009 14:43:32 +0000 http://mediaemerging.com/?p=1120#comment-848 As a blogger, my best advice to you Stuart is to create value for your readers every day. Whether that value is tips/tricks, food for thought, humor or a weighty conversation, you've got to bring it.<br><br>As a PR/marketing practitioner, it's a battle. Unlike plumbers or podiatrists, our industry is FULL of competitors who know how to "package" themselves. Part of that involves being a genuinely valuable resources on the topics most relevant to your clients and prospects at any point in time.<br><br>Here's an idea: Think of yourself as something more than a PR/marketing provider. Be a connector. Find people what they need. Your client needs an accountant? Introduce him to YOUR accountant. A prospect needs legal advice? Set up a meeting with your client the attorney.<br><br>Be the center of a social hub, and your network will pass through YOU every time it grows. As a blogger, my best advice to you Stuart is to create value for your readers every day. Whether that value is tips/tricks, food for thought, humor or a weighty conversation, you've got to bring it.

As a PR/marketing practitioner, it's a battle. Unlike plumbers or podiatrists, our industry is FULL of competitors who know how to “package” themselves. Part of that involves being a genuinely valuable resources on the topics most relevant to your clients and prospects at any point in time.

Here's an idea: Think of yourself as something more than a PR/marketing provider. Be a connector. Find people what they need. Your client needs an accountant? Introduce him to YOUR accountant. A prospect needs legal advice? Set up a meeting with your client the attorney.

Be the center of a social hub, and your network will pass through YOU every time it grows.

]]> By: Stuart Foster http://www.mediaemerging.com/2009/04/27/what-swine-flu-teaches-us-about-marketing/comment-page-1/#comment-1641 Stuart Foster Tue, 28 Apr 2009 02:47:18 +0000 http://mediaemerging.com/?p=1120#comment-1641 As a public relations/marketing consultant I think this is a huge problem for me. I'm selling services and essentially myself and it's sometimes hard to wrap an emotional component around that model. Personal branding is an interesting direction to take it...but that limits yourself into what you lay out.<br><br>Wondering if I could get some input on this? As a public relations/marketing consultant I think this is a huge problem for me. I'm selling services and essentially myself and it's sometimes hard to wrap an emotional component around that model. Personal branding is an interesting direction to take it…but that limits yourself into what you lay out.

Wondering if I could get some input on this?

]]> By: Stuartfoster http://www.mediaemerging.com/2009/04/27/what-swine-flu-teaches-us-about-marketing/comment-page-1/#comment-847 Stuartfoster Mon, 27 Apr 2009 19:47:18 +0000 http://mediaemerging.com/?p=1120#comment-847 As a public relations/marketing consultant I think this is a huge problem for me. I'm selling services and essentially myself and it's sometimes hard to wrap an emotional component around that model. Personal branding is an interesting direction to take it...but that limits yourself into what you lay out.<br><br>Wondering if I could get some input on this? As a public relations/marketing consultant I think this is a huge problem for me. I'm selling services and essentially myself and it's sometimes hard to wrap an emotional component around that model. Personal branding is an interesting direction to take it…but that limits yourself into what you lay out.

Wondering if I could get some input on this?

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