Every once in a while, social media works…
The Tweetathon generated dozens of job leads, consulting leads, freelance leads and new contacts for Sonny and I. It also generated some valuable momentum.
Now I have more good news: Sonny and I, along with Southwest Airlines, are sending Arik to BlogPotomac.
Sonny and I wanted to thank Arik for his selfless Tweetathon campaign. But how? We chatted last week, and then it hit us: Arik has been Tweeting for months about his desire to go to BlogPotomac.
We agreed to pick up the tab for Arik’s registration, but the real hurdle was travel from Minnesota to DC. With a little help from friends Scott Monty, Amber Naslund and Aaron Strout, I was able to connect with Christi, the real-life person behind Southwest Airlines on Twitter.
And Southwest came through…big time. This is a company that gets social media, that recognizes the value of rewarding Arik’s generosity is far greater than the cost of a plane ticket, and that can now count me as a raving fan. Thank you, Southwest Airlines!
I wish we could do more to thank everyone who participated in the Tweetathon. At the very least, I owe a huge thank you to Lisa Hoffmann, Mack Collier, Warren Sukernek, and Amy Mengel. There are literally hundreds more to thank, and you all have my eternal gratitude.
Arik Hanson — See you at BlogPotomac in June, buddy!