Minneapolis PR man Arik Hanson recently asked me to suggest a few questions for his night as moderator of #Journchat. That got me thinking about 25 Big Questions for the Future of Journalism and PR (keep reading to see your homework assignment):
- Are all newspapers folding? Just some? Which ones? Why them?
- Plenty of people say newspapers will never die because people love the feel of newsprint. So if touch is so powerful, why are newspapers closing?
- Why don’t newspapers let reporters work from home? Couldn’t they cut costs significantly by firing the building instead of the people?
- Many journalists cringe at the Huffington Post biz model (most contributors are not paid for their work). Where does the HuffPo model fit into the future of journalism?
- If every newsroom closed its doors for good tomorrow morning, what would you do?
- Given what has happened to newspapers in ’08 and ’09, what skills do you wish you had further developed?
- Is the blogosphere an adequate substitute for journalism?
- Journos: What blogs do you subscribe to?
- If social media could help preserve journalism, would you be willing to comment, engage, etc. more openly, even if it raises questions about objectivity and fairness?
- Come to think of it, are ideas like objectivity outdated? Where does objectivity fit in a world where social media makes publishing less corporate and more human?
- Have you ever received a social media press release? How helpful/useful was it?
- Does the decline of newspapers even matter? Could this actually be a blessing in disguise?
- Should bloggers adhere to journalistic standards when they publish information, even if they’re not trained journalists?
- How does the changing face of journalism change the life of a PR?
- Some argue a good pitch trumps a relationship with a reporter. Does the same argument apply w/bloggers, who are more “social”?
- How does the current upheaval in the newspaper business create opportunities for smart PRs?
- Given declining readerships, shrinking content and dwindling staffs, which is more important for PR: Pitching to traditional journalists or pitching to bloggers? Why?
- Are bloggers an effective enough government watchdog? An effective enough corporate watchdog?
- Will the blogosphere adhere to the same standards of objectivity, fairness and truth as traditional journalists?
- Who will emerge as the enforcer(s) of journalistic standards as traditional newsrooms and editorial controls vanish?
- If newspapers are struggling to generate print ad revenue, will they have any more luck generating online ad revenue?
- What industry is the next domino to fall after newspapers?
- Should colleges and universities still offer degree programs in print journalism?
- If you’re a PR and you’re not paying attention to the shifting journalism industry, how do you plan to be relevant in 5 years?
- Will TV news programs one day suffer the same fate as newspapers?
I told you there’d be a homework assignment, right? I want this to be a community discussion. Pick any of these 25 Big Questions and answer it in the comments. Extra credit if you respond to someone else’s comment. You in?
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