“You play to win the game.”
Former NY Jets coach Herm Edwards fired off that gem in the midst of a post-game rant. That quote should hang in every locker room and in every corporate boardroom and cubicle in America. Every business owner should say those words aloud to start the day.
“You play to win the game.”
Todd Defren’s fascinating observation that “Google is the new GM” reminds us that you don’t succeed in business by playing to survive. You must play to dominate. At a time when GM and Chrysler (and to a lesser extent, Ford) are desperately searching for ways to survive, Google is finding ways to beat crush its competitors in every aspect of the game.
“You play to win the game.”
Yes, PR is evolving, and marketing, too. There’s more and more focus on conversing with customers rather than talking at them. And this is good. But marketing still is, and always will be, about attracting customers, making sales, and beating the competition.
“You play to win the game.”
In business, there are winners and losers. It’s a COMPETITION, not a tea party. While co-opetition works as a situational play call, there is no room in capitalism for mutual survival in perpetuity. Somebody must close up shop. Somebody must lose the game. This game does not end in a tie.
“You play to win the game.”
Competition doesn’t make you mean-spirited. It doesn’t call for dehumanizing your opponent, or leaving him penniless. It simply means you play to win. Two opposing quarterbacks shake hands before and after a game. They may even get together for beers or vacation together with their wives in Tahoe. But between the hashes, the goal is total domination of the opponent.
“You play to win the game.”
2008 is drawing to a close. The off-season is here. It’s time to strengthen your business roster via free agency or the draft. What are YOU doing to make your team more competitive in 2009?