Comments on: The Problem with "Monetizing" http://www.mediaemerging.com/2008/12/15/the-problem-with-monetizing/ Tue, 07 Feb 2012 17:41:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Lisa Hoffmann http://www.mediaemerging.com/2008/12/15/the-problem-with-monetizing/comment-page-1/#comment-291 Lisa Hoffmann Thu, 18 Dec 2008 20:54:36 +0000 http://mediaemerging.com/?p=427#comment-291 When people began blogging I doubt they ever considered they'd be able to make money doing it. Now bloggers have huge audiences, but as their readership grows so do expectations and their workloads. Id' rather my favorite bloggers do sponsored posts or advertise than stop blogging. But that's just me.<br><br>In the end, the audience will decide what works and what doesn't. When people began blogging I doubt they ever considered they'd be able to make money doing it. Now bloggers have huge audiences, but as their readership grows so do expectations and their workloads. Id' rather my favorite bloggers do sponsored posts or advertise than stop blogging. But that's just me.

In the end, the audience will decide what works and what doesn't.

]]> By: Lisa Hoffmann http://www.mediaemerging.com/2008/12/15/the-problem-with-monetizing/comment-page-1/#comment-2166 Lisa Hoffmann Thu, 18 Dec 2008 20:54:36 +0000 http://mediaemerging.com/?p=427#comment-2166 When people began blogging I doubt they ever considered they'd be able to make money doing it. Now bloggers have huge audiences, but as their readership grows so do expectations and their workloads. Id' rather my favorite bloggers do sponsored posts or advertise than stop blogging. But that's just me.<br><br>In the end, the audience will decide what works and what doesn't. When people began blogging I doubt they ever considered they'd be able to make money doing it. Now bloggers have huge audiences, but as their readership grows so do expectations and their workloads. Id' rather my favorite bloggers do sponsored posts or advertise than stop blogging. But that's just me.

In the end, the audience will decide what works and what doesn't.

]]> By: Lisa Hoffmann http://www.mediaemerging.com/2008/12/15/the-problem-with-monetizing/comment-page-1/#comment-288 Lisa Hoffmann Thu, 18 Dec 2008 13:54:36 +0000 http://mediaemerging.com/?p=427#comment-288 When people began blogging I doubt they ever considered they'd be able to make money doing it. Now bloggers have huge audiences, but as their readership grows so do expectations and their workloads. Id' rather my favorite bloggers do sponsored posts or advertise than stop blogging. But that's just me.<br><br>In the end, the audience will decide what works and what doesn't. When people began blogging I doubt they ever considered they'd be able to make money doing it. Now bloggers have huge audiences, but as their readership grows so do expectations and their workloads. Id' rather my favorite bloggers do sponsored posts or advertise than stop blogging. But that's just me.

In the end, the audience will decide what works and what doesn't.

]]> By: Nick Footer http://www.mediaemerging.com/2008/12/15/the-problem-with-monetizing/comment-page-1/#comment-2167 Nick Footer Wed, 17 Dec 2008 04:50:45 +0000 http://mediaemerging.com/?p=427#comment-2167 I agree that that has been a hot word recently. I wrote a small post about it today that encompassed a few other ideas too. One point was that social media has to keep itself free to it's users. That is one of the main drivers of web 2.0, user created free content. I understand that companies can't pay their employees with free content so they have to get it somewhere. You can't lay that cost on your users so advertising of some sort has to be done eventually to grow. Unfortunately, that can put off some users. I know I finally gave my MySpace because it was so much flash and no bang. Facebook and Twitter for life!!! I agree that that has been a hot word recently. I wrote a small post about it today that encompassed a few other ideas too. One point was that social media has to keep itself free to it's users. That is one of the main drivers of web 2.0, user created free content. I understand that companies can't pay their employees with free content so they have to get it somewhere. You can't lay that cost on your users so advertising of some sort has to be done eventually to grow. Unfortunately, that can put off some users. I know I finally gave my MySpace because it was so much flash and no bang. Facebook and Twitter for life!!!

]]> By: Scott Hepburn http://www.mediaemerging.com/2008/12/15/the-problem-with-monetizing/comment-page-1/#comment-2169 Scott Hepburn Wed, 17 Dec 2008 02:40:27 +0000 http://mediaemerging.com/?p=427#comment-2169 Hard not to like the idea of bloggers cashing in on all their free content creation!<br><br>I've always thought the key to striking it rich was amassing an audience. In that sense, Twitter's in good shape. J.K. Rowling of Harry Potter fame isn't <em>that</em> great of a writer, and Michael Jordan ain't rich because he can dunk a basketball. Getting people to pay attention to you -- in large numbers -- is what attracts the dollars. Hard not to like the idea of bloggers cashing in on all their free content creation!

I've always thought the key to striking it rich was amassing an audience. In that sense, Twitter's in good shape. J.K. Rowling of Harry Potter fame isn't that great of a writer, and Michael Jordan ain't rich because he can dunk a basketball. Getting people to pay attention to you — in large numbers — is what attracts the dollars.

]]> By: Nick Footer http://www.mediaemerging.com/2008/12/15/the-problem-with-monetizing/comment-page-1/#comment-287 Nick Footer Tue, 16 Dec 2008 21:50:45 +0000 http://mediaemerging.com/?p=427#comment-287 I agree that that has been a hot word recently. I wrote a small post about it today that encompassed a few other ideas too. One point was that social media has to keep itself free to it's users. That is one of the main drivers of web 2.0, user created free content. I understand that companies can't pay their employees with free content so they have to get it somewhere. You can't lay that cost on your users so advertising of some sort has to be done eventually to grow. Unfortunately, that can put off some users. I know I finally gave my MySpace because it was so much flash and no bang. Facebook and Twitter for life!!! I agree that that has been a hot word recently. I wrote a small post about it today that encompassed a few other ideas too. One point was that social media has to keep itself free to it's users. That is one of the main drivers of web 2.0, user created free content. I understand that companies can't pay their employees with free content so they have to get it somewhere. You can't lay that cost on your users so advertising of some sort has to be done eventually to grow. Unfortunately, that can put off some users. I know I finally gave my MySpace because it was so much flash and no bang. Facebook and Twitter for life!!!

]]> By: Scott Hepburn http://www.mediaemerging.com/2008/12/15/the-problem-with-monetizing/comment-page-1/#comment-286 Scott Hepburn Tue, 16 Dec 2008 19:40:27 +0000 http://mediaemerging.com/?p=427#comment-286 Hard not to like the idea of bloggers cashing in on all their free content creation!<br><br>I've always thought the key to striking it rich was amassing an audience. In that sense, Twitter's in good shape. J.K. Rowling of Harry Potter fame isn't <em>that</em> great of a writer, and Michael Jordan ain't rich because he can dunk a basketball. Getting people to pay attention to you -- in large numbers -- is what attracts the dollars. Hard not to like the idea of bloggers cashing in on all their free content creation!

I've always thought the key to striking it rich was amassing an audience. In that sense, Twitter's in good shape. J.K. Rowling of Harry Potter fame isn't that great of a writer, and Michael Jordan ain't rich because he can dunk a basketball. Getting people to pay attention to you — in large numbers — is what attracts the dollars.

]]> By: NickFooter (Nick Footer) http://www.mediaemerging.com/2008/12/15/the-problem-with-monetizing/comment-page-1/#comment-289 NickFooter (Nick Footer) Tue, 16 Dec 2008 19:23:35 +0000 http://mediaemerging.com/?p=427#comment-289 <a rel="nofollow" href="http://twitter.com/ScottHepburn" rel="nofollow">@ScottHepburn</a> Nice post about monetizing social media. http://is.gd/bShm @ScottHepburn Nice post about monetizing social media. http://is.gd/bShm

]]> By: Joseph Jaffe http://www.mediaemerging.com/2008/12/15/the-problem-with-monetizing/comment-page-1/#comment-2168 Joseph Jaffe Tue, 16 Dec 2008 05:03:21 +0000 http://mediaemerging.com/?p=427#comment-2168 I've chosen to go the charity route, which I guess puts me in a similar, yet different place. Either way, I'm strongly of the opinion that this presents a win-win-win:<br>1) Bloggers win - why shouldn't they benefit from all the free IP they've given out and time they've invested<br>2) Community wins - by paying it forward...<br>3) Brand wins - self evident, BUT think about this: compare the entire spend against a page or spread in People magazine? <br><br>PS No trees were harmed in the typing of this comment I've chosen to go the charity route, which I guess puts me in a similar, yet different place. Either way, I'm strongly of the opinion that this presents a win-win-win:
1) Bloggers win – why shouldn't they benefit from all the free IP they've given out and time they've invested
2) Community wins – by paying it forward…
3) Brand wins – self evident, BUT think about this: compare the entire spend against a page or spread in People magazine?

PS No trees were harmed in the typing of this comment

]]> By: Aprill Jones http://www.mediaemerging.com/2008/12/15/the-problem-with-monetizing/comment-page-1/#comment-2170 Aprill Jones Tue, 16 Dec 2008 03:59:15 +0000 http://mediaemerging.com/?p=427#comment-2170 Thanks, Scott. I've felt for years that the enormous volume of "writing" and "writers" available at the touch of a keyboard was devaluing what experienced advertising and marketing writers do. Waiting for the correction has been an exercise in creating new ways to find how to get paid for, to monetize, what we do. Maybe with the new buzz word, those ways will emerge more strongly and it will once again become a trend to pay good money for good writing. I say "Go! Go! Go! Chris and Joseph! Thanks, Scott. I've felt for years that the enormous volume of “writing” and “writers” available at the touch of a keyboard was devaluing what experienced advertising and marketing writers do. Waiting for the correction has been an exercise in creating new ways to find how to get paid for, to monetize, what we do. Maybe with the new buzz word, those ways will emerge more strongly and it will once again become a trend to pay good money for good writing. I say “Go! Go! Go! Chris and Joseph!

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