Comments on: Starz Ruins the Movie with Interruption Marketing http://www.mediaemerging.com/2008/12/08/starz-ruins-the-movie-with-interruption-marketing/ Tue, 07 Feb 2012 17:41:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bone http://www.mediaemerging.com/2008/12/08/starz-ruins-the-movie-with-interruption-marketing/comment-page-1/#comment-273 Bone Tue, 09 Dec 2008 02:49:13 +0000 http://mediaemerging.com/?p=372#comment-273 Yes. And that's the problem I think we will see with so called "listening" on twitter et. al. That it will become the front line customer service interface rather than engaging on a personal level at the point of purchase.<br><br>I said this RE: Beth Harte's experience with Best Buy. It should have never gotten to that level. If so, the customer service environment as a whole is broken. And by that time. I am not a reluctant consumer in your store. I am probably not going to walk in there again. Given the circumstances she described. This, coming from a guy who is hands out "benefit of the doubt" by the shovel-full.<br><br>Best Buy better wake up. Circuit City went tits up chiefly because of Wal-Mart and bad customer service.<br><br>Further on your point. What happened to bringing a concern directly to the company by SPEAKING with someone? Now we have to hope they are listening like SONAR jockeys on a Naval sub?<br><br>So this begs the question. Who's doing it right? Who's not just listening for pings but truly engaging and making believers out of customers? Yes. And that's the problem I think we will see with so called “listening” on twitter et. al. That it will become the front line customer service interface rather than engaging on a personal level at the point of purchase.

I said this RE: Beth Harte's experience with Best Buy. It should have never gotten to that level. If so, the customer service environment as a whole is broken. And by that time. I am not a reluctant consumer in your store. I am probably not going to walk in there again. Given the circumstances she described. This, coming from a guy who is hands out “benefit of the doubt” by the shovel-full.

Best Buy better wake up. Circuit City went tits up chiefly because of Wal-Mart and bad customer service.

Further on your point. What happened to bringing a concern directly to the company by SPEAKING with someone? Now we have to hope they are listening like SONAR jockeys on a Naval sub?

So this begs the question. Who's doing it right? Who's not just listening for pings but truly engaging and making believers out of customers?

]]> By: Bone http://www.mediaemerging.com/2008/12/08/starz-ruins-the-movie-with-interruption-marketing/comment-page-1/#comment-2160 Bone Tue, 09 Dec 2008 02:49:13 +0000 http://mediaemerging.com/?p=372#comment-2160 Yes. And that's the problem I think we will see with so called "listening" on twitter et. al. That it will become the front line customer service interface rather than engaging on a personal level at the point of purchase.<br><br>I said this RE: Beth Harte's experience with Best Buy. It should have never gotten to that level. If so, the customer service environment as a whole is broken. And by that time. I am not a reluctant consumer in your store. I am probably not going to walk in there again. Given the circumstances she described. This, coming from a guy who is hands out "benefit of the doubt" by the shovel-full.<br><br>Best Buy better wake up. Circuit City went tits up chiefly because of Wal-Mart and bad customer service.<br><br>Further on your point. What happened to bringing a concern directly to the company by SPEAKING with someone? Now we have to hope they are listening like SONAR jockeys on a Naval sub?<br><br>So this begs the question. Who's doing it right? Who's not just listening for pings but truly engaging and making believers out of customers? Yes. And that's the problem I think we will see with so called “listening” on twitter et. al. That it will become the front line customer service interface rather than engaging on a personal level at the point of purchase.

I said this RE: Beth Harte's experience with Best Buy. It should have never gotten to that level. If so, the customer service environment as a whole is broken. And by that time. I am not a reluctant consumer in your store. I am probably not going to walk in there again. Given the circumstances she described. This, coming from a guy who is hands out “benefit of the doubt” by the shovel-full.

Best Buy better wake up. Circuit City went tits up chiefly because of Wal-Mart and bad customer service.

Further on your point. What happened to bringing a concern directly to the company by SPEAKING with someone? Now we have to hope they are listening like SONAR jockeys on a Naval sub?

So this begs the question. Who's doing it right? Who's not just listening for pings but truly engaging and making believers out of customers?

]]> By: Scott Hepburn http://www.mediaemerging.com/2008/12/08/starz-ruins-the-movie-with-interruption-marketing/comment-page-1/#comment-272 Scott Hepburn Tue, 09 Dec 2008 01:18:03 +0000 http://mediaemerging.com/?p=372#comment-272 Heh. Ten years ago, the right response would have been for me to speak directly to Starz about it. Today, we blog about it, and the whole world hears us gripe. I guess years and years of unresponsive customer service by big companies has its price. Heh. Ten years ago, the right response would have been for me to speak directly to Starz about it. Today, we blog about it, and the whole world hears us gripe. I guess years and years of unresponsive customer service by big companies has its price.

]]> By: Scott Hepburn http://www.mediaemerging.com/2008/12/08/starz-ruins-the-movie-with-interruption-marketing/comment-page-1/#comment-2159 Scott Hepburn Tue, 09 Dec 2008 01:18:03 +0000 http://mediaemerging.com/?p=372#comment-2159 Heh. Ten years ago, the right response would have been for me to speak directly to Starz about it. Today, we blog about it, and the whole world hears us gripe. I guess years and years of unresponsive customer service by big companies has its price. Heh. Ten years ago, the right response would have been for me to speak directly to Starz about it. Today, we blog about it, and the whole world hears us gripe. I guess years and years of unresponsive customer service by big companies has its price.

]]> By: Bone http://www.mediaemerging.com/2008/12/08/starz-ruins-the-movie-with-interruption-marketing/comment-page-1/#comment-271 Bone Tue, 09 Dec 2008 01:03:37 +0000 http://mediaemerging.com/?p=372#comment-271 My initial comment was more of a reference to how most people would react. You handled it the right way. <br><br>It looked like to me initially that it was what normally runs during the credits. By all accounts this was a technical error.<br><br>Damned computers. My initial comment was more of a reference to how most people would react. You handled it the right way.

It looked like to me initially that it was what normally runs during the credits. By all accounts this was a technical error.

Damned computers.

]]> By: Bone http://www.mediaemerging.com/2008/12/08/starz-ruins-the-movie-with-interruption-marketing/comment-page-1/#comment-2158 Bone Tue, 09 Dec 2008 01:03:37 +0000 http://mediaemerging.com/?p=372#comment-2158 My initial comment was more of a reference to how most people would react. You handled it the right way. <br><br>It looked like to me initially that it was what normally runs during the credits. By all accounts this was a technical error.<br><br>Damned computers. My initial comment was more of a reference to how most people would react. You handled it the right way.

It looked like to me initially that it was what normally runs during the credits. By all accounts this was a technical error.

Damned computers.

]]> By: Scott Hepburn http://www.mediaemerging.com/2008/12/08/starz-ruins-the-movie-with-interruption-marketing/comment-page-1/#comment-269 Scott Hepburn Tue, 09 Dec 2008 00:51:51 +0000 http://mediaemerging.com/?p=372#comment-269 TBS and TNT are the worst offenders with those little animation pop-overs (advertising people, what are annoying things called, anyway?).<br><br>Looks like this blip with Starz was just a slip up -- they're looking into the cause. TBS and TNT are the worst offenders with those little animation pop-overs (advertising people, what are annoying things called, anyway?).

Looks like this blip with Starz was just a slip up — they're looking into the cause.

]]> By: Scott Hepburn http://www.mediaemerging.com/2008/12/08/starz-ruins-the-movie-with-interruption-marketing/comment-page-1/#comment-2163 Scott Hepburn Tue, 09 Dec 2008 00:51:51 +0000 http://mediaemerging.com/?p=372#comment-2163 TBS and TNT are the worst offenders with those little animation pop-overs (advertising people, what are annoying things called, anyway?).<br><br>Looks like this blip with Starz was just a slip up -- they're looking into the cause. TBS and TNT are the worst offenders with those little animation pop-overs (advertising people, what are annoying things called, anyway?).

Looks like this blip with Starz was just a slip up — they're looking into the cause.

]]> By: Scott Hepburn http://www.mediaemerging.com/2008/12/08/starz-ruins-the-movie-with-interruption-marketing/comment-page-1/#comment-267 Scott Hepburn Tue, 09 Dec 2008 00:50:30 +0000 http://mediaemerging.com/?p=372#comment-267 Don't know for sure if Starz is using any tools to listen to blogs or Twitter, Lisa, but they responded to my email within a few hours. That impressed me. I hope they have someone monitoring social media, too. Don't know for sure if Starz is using any tools to listen to blogs or Twitter, Lisa, but they responded to my email within a few hours. That impressed me. I hope they have someone monitoring social media, too.

]]> By: Scott Hepburn http://www.mediaemerging.com/2008/12/08/starz-ruins-the-movie-with-interruption-marketing/comment-page-1/#comment-2165 Scott Hepburn Tue, 09 Dec 2008 00:50:30 +0000 http://mediaemerging.com/?p=372#comment-2165 Don't know for sure if Starz is using any tools to listen to blogs or Twitter, Lisa, but they responded to my email within a few hours. That impressed me. I hope they have someone monitoring social media, too. Don't know for sure if Starz is using any tools to listen to blogs or Twitter, Lisa, but they responded to my email within a few hours. That impressed me. I hope they have someone monitoring social media, too.

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