Comments on: Social Media and the Agency: Coach, QB or Cheerleader? http://www.mediaemerging.com/2008/11/10/social-media-and-the-agency-coach-qb-or-cheerleader/ Tue, 07 Feb 2012 17:41:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Scott Hepburn http://www.mediaemerging.com/2008/11/10/social-media-and-the-agency-coach-qb-or-cheerleader/comment-page-1/#comment-204 Scott Hepburn Tue, 11 Nov 2008 00:24:13 +0000 http://mediaemerging.com/?p=265#comment-204 Thanks for stopping by, Jim. Ignite has been doing great work here in the Carolinas.<br><br>You're absolutely right about playing all three roles. Most of us fit predominantly into one category or another, but must also be versatile enough to change characters as needed. Thanks for stopping by, Jim. Ignite has been doing great work here in the Carolinas.

You're absolutely right about playing all three roles. Most of us fit predominantly into one category or another, but must also be versatile enough to change characters as needed.

]]> By: Scott Hepburn http://www.mediaemerging.com/2008/11/10/social-media-and-the-agency-coach-qb-or-cheerleader/comment-page-1/#comment-1832 Scott Hepburn Tue, 11 Nov 2008 00:24:13 +0000 http://mediaemerging.com/?p=265#comment-1832 Thanks for stopping by, Jim. Ignite has been doing great work here in the Carolinas.<br><br>You're absolutely right about playing all three roles. Most of us fit predominantly into one category or another, but must also be versatile enough to change characters as needed. Thanks for stopping by, Jim. Ignite has been doing great work here in the Carolinas.

You're absolutely right about playing all three roles. Most of us fit predominantly into one category or another, but must also be versatile enough to change characters as needed.

]]> By: Jim Tobin Ignite Social Media http://www.mediaemerging.com/2008/11/10/social-media-and-the-agency-coach-qb-or-cheerleader/comment-page-1/#comment-203 Jim Tobin Ignite Social Media Tue, 11 Nov 2008 00:10:22 +0000 http://mediaemerging.com/?p=265#comment-203 Scott,<br><br>This is an interesting post. I'm president of a social media agency (Ignite Social Media) and thought as I started to read this that I would have to pick which one we are.<br><br>But we've been all three, sometimes for one client. Social media is a toolbox that can be used so many ways. Many companies need basic counseling to bring folks up to speed, but they also need specific tactics to engage with their customers.<br><br>Good post, Scott. This is well articulated. <br><br>~Jim Scott,

This is an interesting post. I'm president of a social media agency (Ignite Social Media) and thought as I started to read this that I would have to pick which one we are.

But we've been all three, sometimes for one client. Social media is a toolbox that can be used so many ways. Many companies need basic counseling to bring folks up to speed, but they also need specific tactics to engage with their customers.

Good post, Scott. This is well articulated.

~Jim

]]> By: Jim Tobin Ignite Social Media http://www.mediaemerging.com/2008/11/10/social-media-and-the-agency-coach-qb-or-cheerleader/comment-page-1/#comment-1831 Jim Tobin Ignite Social Media Tue, 11 Nov 2008 00:10:22 +0000 http://mediaemerging.com/?p=265#comment-1831 Scott,<br><br>This is an interesting post. I'm president of a social media agency (Ignite Social Media) and thought as I started to read this that I would have to pick which one we are.<br><br>But we've been all three, sometimes for one client. Social media is a toolbox that can be used so many ways. Many companies need basic counseling to bring folks up to speed, but they also need specific tactics to engage with their customers.<br><br>Good post, Scott. This is well articulated. <br><br>~Jim Scott,

This is an interesting post. I'm president of a social media agency (Ignite Social Media) and thought as I started to read this that I would have to pick which one we are.

But we've been all three, sometimes for one client. Social media is a toolbox that can be used so many ways. Many companies need basic counseling to bring folks up to speed, but they also need specific tactics to engage with their customers.

Good post, Scott. This is well articulated.

~Jim

]]> By: RyanMoede http://www.mediaemerging.com/2008/11/10/social-media-and-the-agency-coach-qb-or-cheerleader/comment-page-1/#comment-202 RyanMoede Mon, 10 Nov 2008 21:44:23 +0000 http://mediaemerging.com/?p=265#comment-202 These are important questions to be asking, Scott, and I like how you have categorized them. I'm a big supporter of the Agency as Coach model - the client needs the leadership (especially when they're just starting out), but it's important that the client does the executing. They need to be the ones building relationships with their customers, and that is something that just can't be outsourced. These are important questions to be asking, Scott, and I like how you have categorized them. I'm a big supporter of the Agency as Coach model – the client needs the leadership (especially when they're just starting out), but it's important that the client does the executing. They need to be the ones building relationships with their customers, and that is something that just can't be outsourced.

]]> By: RyanMoede http://www.mediaemerging.com/2008/11/10/social-media-and-the-agency-coach-qb-or-cheerleader/comment-page-1/#comment-1833 RyanMoede Mon, 10 Nov 2008 21:44:23 +0000 http://mediaemerging.com/?p=265#comment-1833 These are important questions to be asking, Scott, and I like how you have categorized them. I'm a big supporter of the Agency as Coach model - the client needs the leadership (especially when they're just starting out), but it's important that the client does the executing. They need to be the ones building relationships with their customers, and that is something that just can't be outsourced. These are important questions to be asking, Scott, and I like how you have categorized them. I'm a big supporter of the Agency as Coach model – the client needs the leadership (especially when they're just starting out), but it's important that the client does the executing. They need to be the ones building relationships with their customers, and that is something that just can't be outsourced.

]]> By: Scott Hepburn http://www.mediaemerging.com/2008/11/10/social-media-and-the-agency-coach-qb-or-cheerleader/comment-page-1/#comment-2473 Scott Hepburn Mon, 10 Nov 2008 19:16:00 +0000 http://mediaemerging.com/?p=265#comment-2473 accept accept

]]> By: Scott Hepburn http://www.mediaemerging.com/2008/11/10/social-media-and-the-agency-coach-qb-or-cheerleader/comment-page-1/#comment-201 Scott Hepburn Mon, 10 Nov 2008 17:24:13 +0000 http://mediaemerging.com/?p=265#comment-201 Thanks for stopping by, Jim. Ignite has been doing great work here in the Carolinas.<br><br>You're absolutely right about playing all three roles. Most of us fit predominantly into one category or another, but must also be versatile enough to change characters as needed. Thanks for stopping by, Jim. Ignite has been doing great work here in the Carolinas.

You're absolutely right about playing all three roles. Most of us fit predominantly into one category or another, but must also be versatile enough to change characters as needed.

]]> By: Scott Hepburn http://www.mediaemerging.com/2008/11/10/social-media-and-the-agency-coach-qb-or-cheerleader/comment-page-1/#comment-200 Scott Hepburn Mon, 10 Nov 2008 17:16:37 +0000 http://mediaemerging.com/?p=265#comment-200 accept accept

]]> By: Jim Tobin Ignite Social Media http://www.mediaemerging.com/2008/11/10/social-media-and-the-agency-coach-qb-or-cheerleader/comment-page-1/#comment-199 Jim Tobin Ignite Social Media Mon, 10 Nov 2008 17:10:22 +0000 http://mediaemerging.com/?p=265#comment-199 Scott,<br><br>This is an interesting post. I'm president of a social media agency (Ignite Social Media) and thought as I started to read this that I would have to pick which one we are.<br><br>But we've been all three, sometimes for one client. Social media is a toolbox that can be used so many ways. Many companies need basic counseling to bring folks up to speed, but they also need specific tactics to engage with their customers.<br><br>Good post, Scott. This is well articulated. <br><br>~Jim Scott,

This is an interesting post. I'm president of a social media agency (Ignite Social Media) and thought as I started to read this that I would have to pick which one we are.

But we've been all three, sometimes for one client. Social media is a toolbox that can be used so many ways. Many companies need basic counseling to bring folks up to speed, but they also need specific tactics to engage with their customers.

Good post, Scott. This is well articulated.

~Jim

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