Comments on: The Downsides of Corporate Blogging http://www.mediaemerging.com/2008/09/17/the-downsides-of-corporate-blogging/ Tue, 07 Feb 2012 17:41:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Scott Hepburn http://www.mediaemerging.com/2008/09/17/the-downsides-of-corporate-blogging/comment-page-1/#comment-139 Scott Hepburn Tue, 28 Oct 2008 01:05:05 +0000 http://mediaemerging.com/?p=21#comment-139 Your point about workplace peer perceptions is a huge one. My impression is that companies accept blogging, but don't publicly acknowledge its importance or its role in the company. Your point about workplace peer perceptions is a huge one. My impression is that companies accept blogging, but don't publicly acknowledge its importance or its role in the company.

]]> By: Scott Hepburn http://www.mediaemerging.com/2008/09/17/the-downsides-of-corporate-blogging/comment-page-1/#comment-1859 Scott Hepburn Tue, 28 Oct 2008 01:05:05 +0000 http://mediaemerging.com/?p=21#comment-1859 Your point about workplace peer perceptions is a huge one. My impression is that companies accept blogging, but don't publicly acknowledge its importance or its role in the company. Your point about workplace peer perceptions is a huge one. My impression is that companies accept blogging, but don't publicly acknowledge its importance or its role in the company.

]]> By: Scott Hepburn http://www.mediaemerging.com/2008/09/17/the-downsides-of-corporate-blogging/comment-page-1/#comment-140 Scott Hepburn Tue, 28 Oct 2008 01:04:44 +0000 http://mediaemerging.com/?p=21#comment-140 "What's the ROI?" is the #1 question companies ask about blogging and social media, in my opinion. Bloggers tend to dismiss the question, but I think we should find a better way to answer it. The budget will never have a slot for blogging until we find a satisfactory answer to that question. “What's the ROI?” is the #1 question companies ask about blogging and social media, in my opinion. Bloggers tend to dismiss the question, but I think we should find a better way to answer it. The budget will never have a slot for blogging until we find a satisfactory answer to that question.

]]> By: Scott Hepburn http://www.mediaemerging.com/2008/09/17/the-downsides-of-corporate-blogging/comment-page-1/#comment-1858 Scott Hepburn Tue, 28 Oct 2008 01:04:44 +0000 http://mediaemerging.com/?p=21#comment-1858 "What's the ROI?" is the #1 question companies ask about blogging and social media, in my opinion. Bloggers tend to dismiss the question, but I think we should find a better way to answer it. The budget will never have a slot for blogging until we find a satisfactory answer to that question. “What's the ROI?” is the #1 question companies ask about blogging and social media, in my opinion. Bloggers tend to dismiss the question, but I think we should find a better way to answer it. The budget will never have a slot for blogging until we find a satisfactory answer to that question.

]]> By: Scott Hepburn http://www.mediaemerging.com/2008/09/17/the-downsides-of-corporate-blogging/comment-page-1/#comment-137 Scott Hepburn Mon, 27 Oct 2008 18:05:05 +0000 http://mediaemerging.com/?p=21#comment-137 Your point about workplace peer perceptions is a huge one. My impression is that companies accept blogging, but don't publicly acknowledge its importance or its role in the company. Your point about workplace peer perceptions is a huge one. My impression is that companies accept blogging, but don't publicly acknowledge its importance or its role in the company.

]]> By: Scott Hepburn http://www.mediaemerging.com/2008/09/17/the-downsides-of-corporate-blogging/comment-page-1/#comment-138 Scott Hepburn Mon, 27 Oct 2008 18:04:44 +0000 http://mediaemerging.com/?p=21#comment-138 "What's the ROI?" is the #1 question companies ask about blogging and social media, in my opinion. Bloggers tend to dismiss the question, but I think we should find a better way to answer it. The budget will never have a slot for blogging until we find a satisfactory answer to that question. “What's the ROI?” is the #1 question companies ask about blogging and social media, in my opinion. Bloggers tend to dismiss the question, but I think we should find a better way to answer it. The budget will never have a slot for blogging until we find a satisfactory answer to that question.

]]> By: Marketing Ninja http://www.mediaemerging.com/2008/09/17/the-downsides-of-corporate-blogging/comment-page-1/#comment-136 Marketing Ninja Thu, 18 Sep 2008 01:25:32 +0000 http://mediaemerging.com/?p=21#comment-136 <p>I wrote about something similar on my blog although it was more about the credibility gap between personal blogs and corporate blogs:</p> <p>Speaking as someone who works full-time as a salaried corporate blogger (among my other responsibilities,) I gotta say that most of the things on your list are things that I have yet to run into. I don't have a shortage of things to say on my company's blog. The whitewash / greenwash / astro-turfing stuff usually only happens when you let a sales guy transform every blog entry into a sales pitch. Yes, the company owns the content, but it's not like I can't link to it from my personal blog if I am so inclined. Being a corporate blogger is my work so it does come first, and I have no reservations about injecting my personal opinion into my pieces so long as it doesn't detract from my company's message.</p> <p>Was a noble effort, but ultimately this is a pretty weak list.</p> I wrote about something similar on my blog although it was more about the credibility gap between personal blogs and corporate blogs:

Speaking as someone who works full-time as a salaried corporate blogger (among my other responsibilities,) I gotta say that most of the things on your list are things that I have yet to run into. I don’t have a shortage of things to say on my company’s blog. The whitewash / greenwash / astro-turfing stuff usually only happens when you let a sales guy transform every blog entry into a sales pitch. Yes, the company owns the content, but it’s not like I can’t link to it from my personal blog if I am so inclined. Being a corporate blogger is my work so it does come first, and I have no reservations about injecting my personal opinion into my pieces so long as it doesn’t detract from my company’s message.

Was a noble effort, but ultimately this is a pretty weak list.

]]> By: Scott Hepburn http://www.mediaemerging.com/2008/09/17/the-downsides-of-corporate-blogging/comment-page-1/#comment-135 Scott Hepburn Wed, 17 Sep 2008 21:06:05 +0000 http://mediaemerging.com/?p=21#comment-135 <p>@David Your point about workplace peer perceptions is a huge one. My impression is that companies accept blogging, but don't publicly acknowledge its importance or its role in the company.</p> <p>@Scott "What's the ROI?" is the #1 question companies ask about blogging and social media, in my opinion. Bloggers tend to dismiss the question, but I think we should find a better way to answer it. The budget will never have a slot for blogging until we find a satisfactory answer to that question.</p> @David Your point about workplace peer perceptions is a huge one. My impression is that companies accept blogging, but don’t publicly acknowledge its importance or its role in the company.

@Scott “What’s the ROI?” is the #1 question companies ask about blogging and social media, in my opinion. Bloggers tend to dismiss the question, but I think we should find a better way to answer it. The budget will never have a slot for blogging until we find a satisfactory answer to that question.

]]> By: Scott http://www.mediaemerging.com/2008/09/17/the-downsides-of-corporate-blogging/comment-page-1/#comment-134 Scott Wed, 17 Sep 2008 18:11:32 +0000 http://mediaemerging.com/?p=21#comment-134 <p>Good stuff. Hopefully, the savvy companies will start actually seeing the ROI of their corporate blogs (or "clog" as we lovingly refer to them) and start paying people to maintain them.</p> Good stuff. Hopefully, the savvy companies will start actually seeing the ROI of their corporate blogs (or “clog” as we lovingly refer to them) and start paying people to maintain them.

]]> By: Erin http://www.mediaemerging.com/2008/09/17/the-downsides-of-corporate-blogging/comment-page-1/#comment-133 Erin Wed, 17 Sep 2008 17:58:58 +0000 http://mediaemerging.com/?p=21#comment-133 <p>Excellent post, Scott. And so, so true!</p> Excellent post, Scott. And so, so true!

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