Obama Logo…Clever Marketing or Shameless Shenanigan?

Photo credit: AP, White House

Did you happen to see Senator Obama’s new campaign logo? The logo’s intriguing similarity to the presidential seal has generated more buzz than a Brad and Angelina baby rumor.

Clever marketing or shameless shenanigan? Tell me what you think.

http://prstore.typepad.com/lisa_hoffmann/ Lisa Hoffmann

Shameless? Maybe. Smart? Absolutely. Classic positioning tactic.

Fascinating to observe their marketing strategies.
http://www.kellypersonaltraining.com/method.html John personal trainer Austin TX

Barack’s Seal is pure cheeseball, pretentious, and juvenile. Will SNL jump all over this? I doubt it. With that seal it would be fitting for BHO to wear a Burger King crown when he is at the podium. With this latest piece of work I believe he might be a malignant narcissist.
http://blog.prstorefranchise.com Scott Hepburn

Symbolism is a very powerful tool, and the Obama campaign has managed symbols almost TOO perfectly.

As a marketer, I admire their ability to recognize how seemingly minor details such as a logo or the color of an “O” can impact people’s voting preferences. As an informed citizen who participates fully in democracy, however, the logo gives me a little bit of a creepy vibe.

Nice to see this subject has provoked some robust debate.