PR Stands for Pain Relief

You’re in pain. The economy is slow, business has dropped off, old clients aren’t coming back, and your Web site is doing bupkus to generate new sales leads. This is no time to cut costs by slashing your marketing budget. You need some old fashioned PR: Pain Relief.

Your PRstore doctors are here to help. Here are a few common pains of business owners, along with a diagnosis and recommended treatments. Kudos to "Doctor" John Mangione at Altın çilek zayıflama hapı maurers ilaçmıdırPRstore in New York for the inspiration:

Symptoms Too many versions of your logo; too many
taglines
Diagnosis Identity Crisis
Treatment A Band-Aid won’t help…you need BrandAid.
Consistency is key. While your at it, you might want to spruce up that tired old logo from 1982.
Prescription LogoRx, ID PRO Letterhead, Business
Cards and Envelopes, Tagline Development



Symptoms Envy of your competitor’s frequent appearance in newspapers
and on TV
Diagnosis Defunct media relations strategy
Treatment

It’s time to write some press releases, comment on relevant
trends, reach out to trade publications, and build relationships with
reporters.
Prescription

PRstore’s Read All About It! Press Release, Op-Ed It Opinion
Article, and Profiler Feature Article.



Symptoms

Web site traffic doesn’t lead to sales
Diagnosis Bad web site design
Treatment

Your site isn’t just unattractive – it confuses
customers who want to find what they’re looking for quickly.  You don’t even have
a “Contact Us” form to collect customer info. You need a makeover…it’s time for an overhaul.
Prescription Info Pro Web Site or Info Custom Web
Site



Symptoms

Web site gets very little traffic
Diagnosis Defunct online marketing strategy
Treatment Search Engine Optimization (SEO) is a
good start. An eBlast will drive customers to your site, too. Don’t forget to include your URL on your print collateral.
Prescription SEO Start-up; eBlast



Symptoms

No repeat customers
Diagnosis Customer relationship troubles
Treatment

Are you asking customers for their feedback? Are you asking
for future business? Do your customers know about other product/service
offerings? You need to reach out to your clients through a mix of touch points.
Prescription NewsFlash Newsletter, eNewsletter or Widescreen Postcard

For marketing emergencies, please contact your nearest PRstore immediately.