Media relations has emerged as a theme here lately (see also, Tips for Pitching to Journalists, PRstore Client Calls Out Columnist and 25 Things to Do with a Press Release).
In keeping with trends, here’s some info about PR Newswire.
Through a partnership with PR Newswire, PRstore gives you access to news distribution, targeting, monitoring and measurement services. Now, you can distribute your message to thousands of mainstream and trade publications. You can also distribute to PR Newswire for Journalists, a digital media channel that reaches more than 85,000 journalists worldwide.
Need local coverage? PR Newswire offers regional distribution of your
release at affordable rates. Regional territories include Northeast,
Southeast, Midwest and West/Southwest. State and metro distribution is
available, too.
Media monitoring is easy with PRstore and PR Newswire. We can provide
electronic clips anytime your story is published, along with a report
of which publications have accessed and viewed your release. Within 24 hours, PR Newswire gives us a report of where your story has been picked up.
You’ll get search engine optimization (SEO) of your release if you choose US1 distribution, as well as online media monitoring for 30 days. This premium package is the best choice if you want to track the reach of your press release.
One of my favorite tools is MEDIAtlas
TM, a Web-based media database of over 450,000 reporters and editors worldwide. The key to good media relations is the "relations" part. MEDIAtlas
TM gives me and other PRstore personnel access to the reporters most likely to write about your company.
Of course, newswires are just one tool; an effective media strategy should be multifaceted. Still, for press release distribution, PR Newswire sets a pretty high standard.