25 Things to Do with a Press Release
- Put it on your Web site for customers and prospects to read.
- Disseminate it on the Web via PR Newswire; the links to your site will boost your SEO.
- Include it in your sales folder…you do have a sales folder, don’t you?
- Publish it on your blog.
- E-mail a copy to bloggers you’ve built a rapport with.
- Submit it to your industry’s trade journals.
- Post it on your Facebook page…you do have a Facebook page, right?
- Send it to small publications; tiny suburban newspapers are always fishing for stories to run.
- Set up a Twitter account and tell your story in 140 characters or less.
- E-mail it to your Congressional delegation — always good for power brokers to know you.
- Share it with your employees via a company intranet or e-mail.
- Write it as if it were a story so editors can plug it directly into their publications.
- Make an origami swan.
- Publish it in your print newsletter or e-newsletter.
- Time it to coincide with a pay-per-click campaign; the release can boost your PPC traffic, too.
- Convert it to talking points for a speech by your CEO/President.
- Skip the newswire: send it directly to columnists, reporters and editors you know personally.
- Send it to publications your target audience is reading.
- Share it with partner organizations — work your alliances!
- Bring it to trade shows and conventions.
- Send it to me…I may feature you in the PRstore blog!
- Recycle! Your old news may be more "newsy" and get a second life in a future news cycle.
- Piggyback on your events — include your press release with your invitations.
- PDF it! It’ll make a handy hand-out when someone requests info about your company.
- Track it by creating a Google Alert to notify you when your company is mentioned online.
