NPR Senior News Analyst Daniel Schorr recently argued that increased regulation of financial institutions is necessary to prevent an economic crisis like the Great Depression
Citing the Bear Stearns meltdown, the crane collapse in New York City, and recent airline safety concerns, Mr. Schorr contends that tighter government controls are a necessity. He calls to mind the stock market collapse of 1929 and FDR’s New Deal tactics to discourage banks from taking excessive risks.
He correctly points out that the regulation-averse Bush administration is unlikely to impose any strict new controls. But what about an Obama or Clinton administration?
With Election Day just 32 weeks away, the possibility of a more regulation-friendly administration raises serious questions for American businesses. It also raises some marketing questions:
- How would a more tightly controlled credit market affect your growth plans?
- Which markets will you focus on if access to capital is limited?
- How will your marketing and sales strategy change?
- Are your marketing materials adequate for a shifting business environment?
The defining characteristic of 2008 for American businesses is uncertainty. To emerge ahead of competitors in 2009, you’ll need versatility, flexibility and agility to adapt to a shifting marketplace. With so much at stake, a marketing team focused on solutions is a valuable friend to any business.