File this one under “Marketing Ideas That Don’t Work.”
A beachcomber in the remote Alaskan village of Nelson Lagoon has found a message in a bottle that washed ashore after – get this – 21 years.
The message was tossed into the sea in 1987 by a fourth-grader in Washington. It came ashore in the Alaskan village more than 1,700 miles away.
And you thought the eight weeks it took for a big ad agency to get back to you was a long time.
Funny, isn’t it, how marketing isn’t all that different from putting a message in a bottle? You craft your message, package it, and send it out, hopeful that someone will respond.
Of course, effective marketing takes more than hope. Good marketing is directed to a specific, narrow audience. Good marketing is delivered via a carefully selected medium. Good marketing takes follow-up.
Feel like your company’s marketing is a message in a bottle, bobbing aimlessly in a giant sea? You’ll see a world of difference when you work with real marketing professionals. We call it Marketing. Simplified.