Today, I’m riffing on brevity. There’s an interesting experiment going on over at One Sentence. Check it out:
“One Sentence is an experiment in brevity. Most of the best stories
that we tell from our lives have one really, really good part that make
the rest of the boring story worth it. This is about that one line. This is about telling the most interesting or poignant story possible in the least amount of words.”
Could you tell your company’s story in one sentence? Dynamite marketing doesn’t have to be wordy. Some of the most powerful marketing messages are delivered in one sentence. How many of the following taglines do you recognize?
- “15 minutes could save you 15% or more on your car insurance”
- “Don’t leave home without it”
- “Just do it”
- “Melts in your mouth, not in your hand”
- “It’s everywhere you want to be”